Retail
April 21, 2022
The Shinola flagship store in Detroit. Image credit: Shinola
By Sarah Ramirez
Storytelling cannot be overlooked as a crucial element of seamless omnichannel experiences.
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kFbV3W7ynLetZt7hFRExhRNAWbaWQe1XDEsbDX+Y5o1aaC5mIunyGfSlVtFrZYP+bSBFV4JlHTkAg83EVJR+qnZ2Es3Wa0LA6FkyVUBIZIZ1AqLGUU5JyQ2fFPOnCuDGqLIltFM5Xtn0OBgcaJ0KZhr4qw5oqHbEfuuUm\/Gricu5xe4TbiXFjNCsllJhvT04KhWGjUUtBoxricugq43KT\/GdkgCo3Rg+SmlBV8Q4F5r5m2rak6JDWKeWlpa3okZ1QRQxT3gqCJIGHPBfVG54cADQzr99ug+otD9YVeCmQagyA2ACVkRbpQNa51MrgUCF2okl8EiEKzad7b4cqRRuSs9vBTJDxJxU84O0zGHtTK3yzO1GtOhIx\/RVKv3DaJhgK2sZOItlISrz7gyG90KROrFLGoivuZMV7Ih9RmaoxcvlvdxQDJtCrufJkBvWs\/hPAtQKlXEK1JynHJIVBcR9bQ6yRFfNu5M2YIt7YhCbK418aAWp+uaGSVej1kdRhclhdUVZjGU\/h+IKUU7i8AtbNhs9mxhKqHa5iHmZwoIvhuWzoAws\/FK4v4r8w6l6D2AquKzO97y3fkTiKpu2txbGxJ0ZUgQtLTfFE6Phr9ptLzN3sKJCS6r5JTmUOasKoIBqU+u3MaJi7Fu0wjcZRCQTPyZ1OEZhnqnOGV7R05YL7iR5wt2wAoQn8pOE1emirnuabhFXgdYryBTryBWFZrT5oXGpWNtwclj48s6Ib8lRDa0IW6woWOfDhJJvVF5BDoZ4Nhq8CvM4o4fz0+dvL0Ro9KxaT+NT5G7LRuqajFs6QuYZkdqk99SzJGVAWn1NLl54uAKZ1M\/fzYCDxPNjGCDZqkpSFX9edp3D\/wvLMwB+wbD9+W0tIpM2Brg\/tGA0IyH86WQLdlW3JEjXUv+Lb3lNWaRTlv0fdaRH4PTKvJJ0xbDI+4W8xSI5OvY0itbpqKtOkgbbwYS9RHT2lNNMW1OrTQMI437BLrxO162gkKrQXI5oBTdtLjF5R72NjFZtTxuro9pLFhuCiYxM+uTdqLWz960aFZI55g04AiCV6LpCrkluvAAfEZ79x4Uzmy8VhBPz3zWk7EG7FneVLyejXwgV9ytRRrpTy2t+VoDGpHVN9vga5KQ4N2cwJUpErEAyaR+12xWl8Bft1LkVQpieGiopM5\/T1UNBrsseHQRWknURtWMRKQtAq44LDm3ChZs3hc9w9JRCyzekbZALXA7wYDc2shAz+Zbkt5F8FOloe3rPf9IOw9fGZFgR1Mbxu+qFNjGIFATyuOtcbE0r0Tdggj6O3nbBfZEfJd6jgz5hjEC49XUnLoTnd+odCYF1yDY6D3wOKAtYOhcgnEMRFaPXFR0O0utZCgpODzB\/iUGe8ZtauvymbCJQoqbx\/4c8q+ZliOqg1xpV\/C40n6Hew6hXA26oAP8XZBfMvvHOcOa\/hDj\/F7x49Gf10OpQ8sJ9jMzCbJPxt4sHswD1U8gdK\/u4D\/66UXa9uq680hKJiIQj4jYxyGTCn+TvUHdLuQ3s+uUqDnhwhzz0wWBqD2VIjfzSjuCoE00Sobis\/reo8KCW8\/BE7qUuunpLoYJ+JjNg1IR6VDHn6r4kDYiIAVTtLk2lnUNOUu8Ng9MVDoBcV1jzNmqZZMwpuYXNWgyUSjmhW2ZA26K7awWdmW0S\/UVzEnYQNKZWXvBO2EGsG8KYclYZRiH1zziQa8ZHokqnCJez7lWpmOea82ShILAruqq38vNHhKtvu0XKXleoaGF6SKC6yLOh8BX6iQ\/lEsCuyRizaqyvMlZvGNpU6tV3CaGrm2vETHrmvT7UjtLuDDyLQJUGNtbbQG8dQFy4utP\/lXLWCwZHX5WDOd8Y6lJbVXOnCfjekwbLxmuAB2Pn4SzyPtm+wRfjVpa51nV4F5BJEKGclNKaHAPrnmrQprOovr9FJA2e9171GQPZ3a75ofwct02MQRZkOwBiEMW\/dv9qkywW1+QogPEcEbYcdZVuFRrakeYro2Ljo+bmW0muBCl6+0kYWcNMVG4eIx27DRMYHFRWlY5v\/5LrDgMWTjQunVqV8\/GkIqyjgI6uQ0u1dx7MYAgb00AivvpfxN5P\/00XoA3bFjIbkdRj7oonZIL5xM3Mwsw81hH63PUFXBMxVcI1GvkW74l26k8uEKfGZOxxfBhiqIIuIdNYhDVHEMZanBHaIMAV\/NmoOLllKMK2ljdDW6Oeu+JCmJu3Yvy4mnUBzwtby+efmD8oTeeNqlEybtAlcuGmeDoi1onHHRgxr4ELElxdk\/O89lkC9zRJ+e+VIKpuhfn4OjrYKk659XPEl0OgVcKHIhkJxx\/oq3LZWMqduw0KrSmFCoGb\/D4QSSnI7YHxwJ75zFqcunpjOydNZxSvQ0Y\/a+awVBwrKvq\/rUa75Rky7VJR+Vl3bl9FYLkv5Hx0torGKV0k\/We\/1HS2q\/sXFQGUONwm4O9dus0N7VkokFBIZdfAFfBczzcb8vvaQ+iwUDvd1eqbHgDrgIuh1N","iv":"9f239586b6c4875c5bb5f7c4a99d064d","s":"652ec9ea5085f111"}
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