Luxury Daily
The authority in luxury news.
Dec. 15, 2025
  1. Moncler returns to the slopes for Grenoble campaign
  2. Capri Holdings closes Versace divestiture
  3. Ruinart reveals annual Carte Blanche creative collaboration
  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. New Global Fashion Agenda program in Turkey targets textile waste
  6. Chanel unleashes ‘From Dream to Reality’
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  9. JW Marriott, Flamingo Estate roll out new wellness experiences
  10. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

How jewelry brand apps can help retain customers

July 25, 2012

 

By Tricia Carr

De Beers bridal app
Jewelry and watch brands are displaying product ranges and history via rich mobile applications, but the focus should be longevity over instant gratification so that marketers can stay relevant to their customers between purchases.

Tiffany & Co., De Beers, Audemars Piguet, Omega and Breguet are among the marketers of big-ticket jewelry and watches that are pushing these products via apps. This industry should especially take the time to organize an app strategy with augmented reality, photo capabilities and other interesting functions before release so that consumers can interact with the brand beyond a big-ticket purchase and not just for a one-time interaction.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Moncler returns to the slopes for Grenoble campaign
  2. Capri Holdings closes Versace divestiture
  3. Ruinart reveals annual Carte Blanche creative collaboration
  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. New Global Fashion Agenda program in Turkey targets textile waste
  6. Chanel unleashes ‘From Dream to Reality’
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  9. JW Marriott, Flamingo Estate roll out new wellness experiences
  10. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
VIDEOS
More Videos

MORE IN Mobile
Ralph Lauren debuts conversational AI stylist for app users
The 1916 Company revamps mobile app
BMW to introduce carbon footprint tracking via mobile app
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Attentive introduces personalized, VIP SMS service for brands



RECENT ARTICLES
Moncler returns to the slopes for Grenoble campaign
Ruinart reveals annual Carte Blanche creative collaboration
Follow @LuxuryDaily for the latest in luxury news

New Global Fashion Agenda program in Turkey targets textile waste
Viceroy Hotels installs next chief executive
Bugatti assembles owners for seasonal gathering in Molsheim