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July 5, 2020
  1. Swarovski marks 125 years with anniversary collection to attract millennials
  2. Day's wrap: Kering, Cartier, Ferrari and Suzy Menkes
  3. What Google's new policy on counterfeit goods listings means for luxury brands
  4. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  5. Bergdorf Goodman's Darcy Penick: Luxury Woman to Watch 2019
  6. Digital marketing needs to evolve customer experience: Forrester
  7. Gucci takes AR tech to Snapchat for footwear virtual trial and eventual purchase
  8. Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches
  9. Dior appeals to product-conscious consumers with sustainable skincare
  10. Entertainment marketing – Luxury Memo special report
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How to get digital premieres right

June 11, 2020

Mercedes hosted a virtual event to premiere a new series of products. Image credit: Mercedes Mercedes hosted a virtual event to premiere a new series of products. Image credit: Mercedes

 

By Dianna Dilworth

Digital premieres have become all the rage as luxury brands from BMW to Chanel look to build buzz and showcase new products in the era of the COVID-19 coronavirus.

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  1. Swarovski marks 125 years with anniversary collection to attract millennials
  2. Day's wrap: Kering, Cartier, Ferrari and Suzy Menkes
  3. What Google's new policy on counterfeit goods listings means for luxury brands
  4. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  5. Bergdorf Goodman's Darcy Penick: Luxury Woman to Watch 2019
  6. Digital marketing needs to evolve customer experience: Forrester
  7. Gucci takes AR tech to Snapchat for footwear virtual trial and eventual purchase
  8. Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches
  9. Dior appeals to product-conscious consumers with sustainable skincare
  10. Entertainment marketing – Luxury Memo special report
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