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Retail

How to make platform choices for ecommerce in China

August 22, 2019

Secoo is one of the leading Chinese platforms selling luxury products online and via mobile. Image credit: Secoo Secoo is one of the leading Chinese platforms selling luxury products online and via mobile. Image credit: Secoo

 

By Mickey Alam Khan

NEW YORK – Five considerations should determine which platforms to use to enter the Chinese luxury ecommerce sector as brands tackle the where, when and how questions relating to tapping the potential of the world’s most insatiable luxury market.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Dior goes for gold with flashy J'adore campaign
  4. CFDA bans fur from New York Fashion Week
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Aman welcomes warmer weather with ecotourism boost
  7. Versace announces exit of Dario Vitale as creative director
  8. Chopard, Boss, Lancôme front AR experience from Snapchat
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