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Sep. 19, 2019
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Retail

How to make platform choices for ecommerce in China

August 22, 2019

Secoo is one of the leading Chinese platforms selling luxury products online and via mobile. Image credit: Secoo Secoo is one of the leading Chinese platforms selling luxury products online and via mobile. Image credit: Secoo

 

By Mickey Alam Khan

NEW YORK – Five considerations should determine which platforms to use to enter the Chinese luxury ecommerce sector as brands tackle the where, when and how questions relating to tapping the potential of the world’s most insatiable luxury market.

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  1. Advertising to black consumers on the decline as their spending power grows
  2. The rise and fall of virtual fashion
  3. Valentino adds an edge to romantic fragrance film
  4. Barneys, Gucci, It bags and travel agencies - News briefs
  5. Stuart Weitzman showcases strength in men’s launch
  6. Fendi lets consumers take a bite out of its logo
  7. Land Rover hits the slopes with Team USA partnership
  8. Four Seasons to stage “underground playground” in London
  9. Central Park Tower takes residential living to new heights
  10. Stuart Weitzman courts Chinese consumers with Shanghai pop-up
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