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Retail

How to make platform choices for ecommerce in China

August 22, 2019

Secoo is one of the leading Chinese platforms selling luxury products online and via mobile. Image credit: Secoo Secoo is one of the leading Chinese platforms selling luxury products online and via mobile. Image credit: Secoo

 

By Mickey Alam Khan

NEW YORK – Five considerations should determine which platforms to use to enter the Chinese luxury ecommerce sector as brands tackle the where, when and how questions relating to tapping the potential of the world’s most insatiable luxury market.

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  1. Louis Vuitton explores China for travel campaign
  2. Global Fashion Agenda, Deloitte launch Fashion Impact Toolkit
  3. London centers Moncler pre-fall 2025 campaign
  4. TikTok reshaping luxury buying behavior, new research finds
  5. 1stDibs appoints new chief marketing, product officer
  6. Rolex marks 47 years as official Wimbledon timekeeper
  7. Louis Vuitton releases exclusive chocolate bar
  8. New documentary offers rare look inside service culture at Mandarin Oriental
  9. Supporting UNICEF, Louis Vuitton assigns new face to jewelry line
  10. Moynat opens second Paris boutique
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