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Retail

How to make platform choices for ecommerce in China

August 22, 2019

Secoo is one of the leading Chinese platforms selling luxury products online and via mobile. Image credit: Secoo Secoo is one of the leading Chinese platforms selling luxury products online and via mobile. Image credit: Secoo

 

By Mickey Alam Khan

NEW YORK – Five considerations should determine which platforms to use to enter the Chinese luxury ecommerce sector as brands tackle the where, when and how questions relating to tapping the potential of the world’s most insatiable luxury market.

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  1. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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  5. Bosch unveils AI-powered integrations at CES 2026
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  7. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  8. Off the Cuff: A Q&A with Condé Nast's Elizabeth Herbst-Brady
  9. Chanel unveils new handbag campaign starring Jennie Kim
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