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Retail

How to make platform choices for ecommerce in China

August 22, 2019

Secoo is one of the leading Chinese platforms selling luxury products online and via mobile. Image credit: Secoo Secoo is one of the leading Chinese platforms selling luxury products online and via mobile. Image credit: Secoo

 

By Mickey Alam Khan

NEW YORK – Five considerations should determine which platforms to use to enter the Chinese luxury ecommerce sector as brands tackle the where, when and how questions relating to tapping the potential of the world’s most insatiable luxury market.

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  1. Audemars Piguet collaborates with American singer John Mayer
  2. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  3. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  4. Jimmy Choo hits the green with golf-inspired capsule
  5. Saks prelaunches seasonal styles from Prada
  6. Fashion falling behind in fight against forced labor: report
  7. Luxury Unfiltered: Brand stories are the secret to creating desirability
  8. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  9. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  10. 2019 luxury spend expected to grow highest in UK
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