Luxury Daily
The authority in luxury news.
Dec. 6, 2025
  1. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  2. Chopard, Boss, Lancôme front AR experience from Snapchat
  3. Vhernier enters Asia with new store concept
  4. New film from Moncler marks return to Winter Olympics
  5. Hyatt names global lead for luxury brands
  6. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  7. Prada places actors, activists at heart of 'Re-Nylon'
  8. Sephora highlights the integral presence of Black beauty
  9. Dior’s ‘Lady Art’ project turns 10
  10. St. Regis Estates to premiere in 2027
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

How to reach Chinese men with your luxury brand

February 12, 2020

For global brands wanting to grab more of China’s ever-increasing male consumer market, they need to prioritize influencer marketing, Big Data and adaptability. Image credit: Shutterstock For global brands wanting to grab more of China’s ever-increasing male consumer market, they need to prioritize influencer marketing, Big Data and adaptability. Image credit: Shutterstock

 

By Adina-Laura Achim

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  2. Chopard, Boss, Lancôme front AR experience from Snapchat
  3. Vhernier enters Asia with new store concept
  4. New film from Moncler marks return to Winter Olympics
  5. Hyatt names global lead for luxury brands
  6. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  7. Prada places actors, activists at heart of 'Re-Nylon'
  8. Sephora highlights the integral presence of Black beauty
  9. Dior’s ‘Lady Art’ project turns 10
  10. St. Regis Estates to premiere in 2027
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: The one question most luxury CEOs cannot answer
Luxury Unfiltered: Visuals versus emotions, and the mistake most luxury brands make
Luxury Unfiltered: The hidden force behind pricing power in luxury
Luxury Unfiltered: Why luxury brands must redefine what they really sell in the era of transformation
Haircare overtakes makeup as lead luxury beauty growth category by MIV: Launchmetrics
Luxury Unfiltered: Why luxury brands need a completely different approach to training



RECENT ARTICLES
CFDA bans fur from New York Fashion Week
The Macallan hosts exclusive residency at Rosewood Baha Mar
RH opens Detroit showroom

Alexander McQueen tests new creative signatures in spring/summer 2026 preview
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Presenting bespoke models, Bentley tributes ‘Dutch Masters’