Luxury Daily
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July 23, 2018
  1. Top 10 social media marketing campaigns of 2016
  2. Aspirational luxury buyer all but gone, claims industry expert
  3. Announcing: Luxury Marketing Forum New York Sept. 26
  4. Volume and wealth make Chinese millennials a lucrative target market: GfK
  5. Michael Kors reconfigures retail strategy to account for millennial trends
  6. Chanel, Hermès rank as top brands worth premium pricing: survey
  7. Ferragamo works to stall Chinese counterfeiting with RFID microchip technology
  8. Nordstrom engages festival crowd with pop-up appearances
  9. 10 key trends in luxury retail
  10. 25pc of mobile users shop online only via a smartphone or tablet: study
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Apparel and accessories

How will Burberry’s changing leadership impact the brand?

July 13, 2016

Burberry's iconic trench coat Burberry's iconic trench coat

 

By Sarah Jones

British fashion label Burberry’s terminated experiment of having Christopher Bailey serving as both chief creative and CEO holds lessons for others in the luxury sector.

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  1. Top 10 social media marketing campaigns of 2016
  2. Aspirational luxury buyer all but gone, claims industry expert
  3. Announcing: Luxury Marketing Forum New York Sept. 26
  4. Volume and wealth make Chinese millennials a lucrative target market: GfK
  5. Michael Kors reconfigures retail strategy to account for millennial trends
  6. Chanel, Hermès rank as top brands worth premium pricing: survey
  7. Ferragamo works to stall Chinese counterfeiting with RFID microchip technology
  8. Nordstrom engages festival crowd with pop-up appearances
  9. 10 key trends in luxury retail
  10. 25pc of mobile users shop online only via a smartphone or tablet: study
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