Luxury Daily
World’s leading luxury business publication
Sep. 23, 2018
  1. Bleu de Chanel dives deep with new campaign
  2. Announcing: Luxury Marketing Forum New York Sept. 26
  3. Burberry uses guerrilla marketing tactics to celebrate Tisci's takeover
  4. Day's wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
  5. Bottega Veneta explores duality in muted vignettes
  6. Miu Miu opts for the unexpected in fragrance effort
  7. Audi allows Snapchat users to unlock their own vehicle
  8. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
  9. Burberry delivers faster fashion with ecommerce feature
  10. Tiffany leverages Net-A-Porter’s audience to bring designs to next generation
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Apparel and accessories

How will Burberry’s changing leadership impact the brand?

July 13, 2016

Burberry's iconic trench coat Burberry's iconic trench coat

 

By Sarah Jones

British fashion label Burberry’s terminated experiment of having Christopher Bailey serving as both chief creative and CEO holds lessons for others in the luxury sector.

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LATEST HEADLINES
MOST POPULAR
  1. Bleu de Chanel dives deep with new campaign
  2. Announcing: Luxury Marketing Forum New York Sept. 26
  3. Burberry uses guerrilla marketing tactics to celebrate Tisci's takeover
  4. Day's wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
  5. Bottega Veneta explores duality in muted vignettes
  6. Miu Miu opts for the unexpected in fragrance effort
  7. Audi allows Snapchat users to unlock their own vehicle
  8. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
  9. Burberry delivers faster fashion with ecommerce feature
  10. Tiffany leverages Net-A-Porter’s audience to bring designs to next generation
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