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Financial services

HSBC targets ‘mass affluents’ in new campaign

February 12, 2025

The financial services name is highlighting its offerings for high-net-worth individuals. Image credit: VML U.K. The financial services name is highlighting its offerings for high-net-worth individuals. Image credit: VML UK

 

By Zach James

British banking group HSBC is looking to engage a growing audience with its latest marketing effort.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Ennismore picks Bangkok site for first-in-region SLS Residences
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Exclusive Resorts purchases Inspirato for $59M
  7. Lamborghini heads to French Alps for women-led driving series
  8. Laura Burdese to succeed Bulgari CEO
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
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