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Financial services

HSBC targets ‘mass affluents’ in new campaign

February 12, 2025

The financial services name is highlighting its offerings for high-net-worth individuals. Image credit: VML U.K. The financial services name is highlighting its offerings for high-net-worth individuals. Image credit: VML UK

 

By Zach James

British banking group HSBC is looking to engage a growing audience with its latest marketing effort.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Louis Vuitton introduces Visionary Journeys Seoul
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Exclusive Resorts purchases Inspirato for $59M
  6. Lamborghini heads to French Alps for women-led driving series
  7. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  8. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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RECENT ARTICLES
Exclusive Resorts purchases Inspirato for $59M
Louis Vuitton introduces Visionary Journeys Seoul
Louis Vuitton introduces Visionary Journeys Seoul

Exclusive Resorts purchases Inspirato for $59M
Kering to acquire jewelry manufacturer Raselli Franco Group
Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’