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Financial services

HSBC targets ‘mass affluents’ in new campaign

February 12, 2025

The financial services name is highlighting its offerings for high-net-worth individuals. Image credit: VML U.K. The financial services name is highlighting its offerings for high-net-worth individuals. Image credit: VML UK

 

By Zach James

British banking group HSBC is looking to engage a growing audience with its latest marketing effort.

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