Financial services
February 12, 2025
The financial services name is highlighting its offerings for high-net-worth individuals. Image credit: VML UK
By Zach James
British banking group HSBC is looking to engage a growing audience with its latest marketing effort.
{"ct":"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","iv":"e49d683fdb7014aa07b8212580b53db1","s":"11fe718f10d31fb7"}
Share your thoughts. Click here