Financial services
February 12, 2025
The financial services name is highlighting its offerings for high-net-worth individuals. Image credit: VML UK
By Zach James
British banking group HSBC is looking to engage a growing audience with its latest marketing effort.
{"ct":"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","iv":"58d92c7a4db82813057634c8558da662","s":"dd52254cb110d231"}
Share your thoughts. Click here