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March 25, 2026
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Financial services

HSBC targets ‘mass affluents’ in new campaign

February 12, 2025

The financial services name is highlighting its offerings for high-net-worth individuals. Image credit: VML U.K. The financial services name is highlighting its offerings for high-net-worth individuals. Image credit: VML UK

 

By Zach James

British banking group HSBC is looking to engage a growing audience with its latest marketing effort.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  3. Natural Diamond Council introduces World Diamond Day
  4. Longchamp, France’s Shapers Club form artisanal connection
  5. Estée Lauder Cos. confirms merger talks with Puig
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  8. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  9. Boucheron opens first flagship in China
  10. Audemars Piguet brings AP House concept to Miami Beach
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