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Financial services

HSBC targets ‘mass affluents’ in new campaign

February 12, 2025

The financial services name is highlighting its offerings for high-net-worth individuals. Image credit: VML U.K. The financial services name is highlighting its offerings for high-net-worth individuals. Image credit: VML UK

 

By Zach James

British banking group HSBC is looking to engage a growing audience with its latest marketing effort.

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  1. Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
  2. Luxury Unfiltered: Why luxury brands need a completely different approach to training
  3. ‘Love is a Gift’ centers Tiffany & Co.’s holiday campaign
  4. Belmond announces Paris to Amalfi Coast train route
  5. Green claims: A brave new world for luxury marketing
  6. Breitling, Chanel, Fashionphile set up shop at sea with Starboard
  7. Hermès opens first Nashville boutique
  8. What could a sharp downturn in spending sentiment from wealthy shoppers mean for luxury?
  9. Balmain announces exit of creative director Olivier Rousteing
  10. Mytheresa revamps packaging for holiday season
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‘Love is a Gift’ centers Tiffany & Co.’s holiday campaign
Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
Belmond announces Paris to Amalfi Coast train route