Internet
January 14, 2011
By Rachel Lamb
Luxury brands can learn from Hugo Boss' use of social media, which is effective, drives ROI and is integrated with the company's other marketing efforts.
{"ct":"WzvcF+4E9U+EzCvlBpmbJxCr6d\/AGzo95UTTIwEx4wj6sNfd7TI5sKuGVU3hi0A4p9Or1TdROQvJoEdqBvO7nFmnGpG7CNqrhkExImbiEFllq55Hv6cCpUE3kiQMXhkhsS57JbUpFbma+87qKOfGf77Ux1peOq6SprryZVKIfcK7wvMLthQ67RMROAdsYXeuPF26XHozx31paNilD8LVv3d5vbSz2GYTYhnr8P2+1C6gQUk1Bt8sS5utD1cfUa9mI4n\/kt6LyfXKisR9+NciKvzHX1+mXFqt10SdSdzA5vVz\/Vas2zACHsm\/KbRLWyGSiqe+LAAnxQDIhrb\/CVNHhApZKnPO7sfDhhElbD5V8pIyT7qDAcr8yCGYcIj1wF4tzHcv7qXN\/d9XBmV8OzdaTodMG+bLFFlHB3cBEGt2xm8l+hBkwjs2ut9jfjlybo97Xi\/cdJTXLajj7XtHQCkqNOE6eo81WpahE6W55LStoIyvtgQ7m4FffK+MlhPd2fqatjd05OoP3H+1LrK3TpkPTxTTRB1ebu1OahZG95mB5\/PfjVO2IAnDOYgJTWnUZwysSeeFlR0TnUHEgSMTlLz\/FzZrT8PI+Gm2Q8DLCoMTsNoXqWoajfks5HIUh8PJSAjBfpv6ZXlpYb4poG8P2MEvSEuaJvdEhduDVhIO+YInafR+x1ywn2I76vyrlk18Qe5Be+z2pQ2W8sYGFsOuglgudGVuHOdIE\/4\/QNzzLAFddCMPwrmfcZMEOfkodo8kB3EuFXZNuyyIZVSC6VG4sh+yzFKal07o54qkbq2ryaCe8agAv5r\/1c1nAlM1KW1s\/RmTohstSx6ERh8opM2pp\/O8Tv8Vtrg5UEI9Zr4E1pMPZ2Cw23QGuuVo6djP0B7hTPZeidVRXc+GNmT7Iq5rGJUbLvRG0+ZENtbKLXo9iq8V8xesmRYF5ff3AxhgkNxtZv7Jgl3H7IygHxsCmU2dzYkvAxT27JqeCwJdJkhAYE66Levu6RT5hCCXgv+pN9yJgkJVOtWW8ziG\/DRlLO\/lOIYjK3JDfx3waXOWK0skVOI0S608xEjo9flStyxAU9xBHtxECYjZkLJgoxz472QTe49EF+rXqBPBZbYugrCtAGBPgdRTbH7Xj+40l9azpnHsYZTK38Vzvs4wv6G0Du6MqmFafXgzlDskAlt5IUyA0GewaStJHBSJ0pPbreJ0HDL0PkFQiDLOZuVYiDnSaGm3WzEHjCyuuTZIqZgMeclZwrRSZJN7VvL1zaA4fFbwjDXKe2mqx3IXO2y3bfErMRZaSpqt6SIvnopICfnfXAvaqQ5mAdV8H+4Y9sjeg35EPCyygMraMR4l31Q4VSyMnTHJxmVuyNQTBV5ytRqpma3UaI0r+a68NtON7zX0Z0h3im2JcCB6mjTTJw8cO+vbjXln+YKvuTC1rSjSbdLN7yTnRl2bJUt5upTVR8fA9nEV8LUakUsRQLHDua9qmuB7fw5uDVqUVgtO7YA8G6ivnnjt8fWoe6599lcuLh9\/aT5GRKvPesI\/i3MCsHDNehh+DYLzAebYXUhFwAJkrcf\/iyhQk9jD7+uIQEjKmPJzNrLDZOILF66tiS\/UiPLBllNQT+OSOwYfxvRGuTyN3X3CMYZIANuXTOsdEhRDnhiaTI7ueKIy43iekjJ4aenrok\/HY05mwc08NH0R6Jt3V4tlfJXAtJeR3TLV8mChQC8GHu7mp5xnfQwm1KFfB\/g84aHPCCHsYmDb6n5cEUQ+HPyJrSs5yZSI9T0sMNlQXUaEHFOR64xRcN3fqrUxT8Xg6kNhK6fOG1Cac7qAwzdoQzs\/WWfllXnSNkXlBxa1TQwO6eRcTBjolVAVhzs6p+cQXzbIT7neVBaGxH3o5bgDYzkdtK4x\/yBncFL6gE4nOmq8Wuu3mc7tjhVuXFZPSaOZF57Ev8iYpqT6IrbEykcJ17swfgik03KcJrFqTaR419hL9daZ3TlTaNe43OM8XP7p1kxjQ3axOVKoTLHHmLTzA5B51coumhfkAFy+kZUWajvzY5v7\/HekCOWqGRk\/HnZfNZvsJ7hhuvhy3+49G5KzMani2rJELARCOzdfFbmsbPYdZmELNP2xD4h+AL1yjwms7YBOHIkD8ntre0lsy\/N5Z1UsQGptFEVTCH4i9KW+jnxbHSBxS9aRHu\/EGN0Ld3vDY9Yh\/LBLpx4hvRl7UPnLH1WRGOe14iNVHUilTLyJ7v7SS8M0JS5slJ++U9zYNYm29Eag6la7zC\/6rJ6eou2GjfOHQn1tyDIYdjUSRHsYU2Gdxi9QNjYqoDIYqkYqgZzNraqtiSw2igzBSUcyPsJRjFoAkAaRXHN\/DfTLeW+dOCH09fZAicVKjEZ2vFTzgbkdl0gReKHD7m1CtHL5Crg8dyw5TXzLtd8x0PCnfUu8uwsAbiYv0\/dBZUTazYmPnUcY10a+7goLX0MFvMfLEivFRNirOVO3ozpCiIfli2lHvQSo8RF+nJ2sDmbJy9vJpU1KGL\/i3gELbYBrzWp50sF5mP6niLBpcjBqqZwYmNlMF5C3UK6SnPAIc2wqqE077qjcsrbmUx3jobBNu7noS1yiqRG+KsvYEkLwbMYh+Gf8gK0PPRxFNdWRo2cH3IICrV6PY0Rwxb5Gq5RkRn4r44Tm+EChGAurZ3SeRDj75H3LtMNJql4wpjYSh62cF79razEuzGUdUGEjdu6mcoqPZLNRGRvyWoJIej8H+h2Z+Tj7Gg63aZfeob6y5cgI2Zvb5UZo5iTW30g\/w2Ys1iHV2VUiA8c8TRowPL+m9oTq3sBBTvLHeXcXRJ6hNWiZhbvItQ0Z9PePkjDCj3Otqbvp+tnvNhHXqsxVSOKubFHXltUoCP3TEN28YiaN9nVWpwIlADH8SI5aIMPof7CPC1z1QhLN9B7GI5kSRooJE+mnzcTcH7Nksh3VOjhiF9kWdhouodwW0Oa1AWbK4jr9DM\/eSQItjoSwdCzj7Ip4rU9ceEs0kFBHhyNkpbKnbqbb4eIix8oSkztIiE8dSK78IIWG3ZFnqw2v1QtabsNS6Zrv60YhhvmyzkkWqSY6bhnXRzqfF4eR14mg7f0GgeKyRmGOCo3nvJA7Xy8CuctMC2ki5Y4f8yo+tXVL6qBJKt2vh81oumkg8I55quZtin53z4jCQSGWoycasdCG6JZImB1IE8K1su9yiKmpsp+ZZHkgYCmGAJAPUNjsLdQyO+s1he\/IydeMSdT7+b\/\/R1CnJUfJbpOXtixzTFwzrFf0sgiuRWxHf6YC8PmqkOW\/zkvn98raGZiz3gp477XLRLh0hDGXiLZoAmnishBKRUZuDnglxWBqYi2rVMS9iRCoK5BhU3RZeRDZuLhHBD0XJTtdJ\/+mLhs87xW2ogA662Y9hiUpWvdrkyEuzYpezrb93vy\/NO5ekQy2rxROse1K4Ksr8MR50UYdVwdjg5GvUv6Ybnzr7n602z5uAWRSnoyHGbCBZJsqgNbBRJWT2IZp\/kX1YWPNKRe3azn8UuMnfph2uu23UqZtdm8ttKTNgNc3xvUkM1r8d98W\/W86fdj+zXyoyYezexLVx79iP0wt5m5SnMzn\/pVA6YuzLb\/Zqm\/cKg1QlyXyAcPYr+aOC7nWhMfjcIMli4pBv44RzzwiQEV0hIh53+wmKhsQeteMD6+oHoIB58CnUsJjJ40uih\/p2xKV4VcY46Q0GHTJa3Mjz5ZZC18lnj6eUUq9gM3X1kj8yNbVgxrTd9DSUgkPFMlqwWs8yy5nZHvwxMNfA0E2FtuxkYEa7OPeATu59ISEAWv2TJI2OkiteFcKKhabfaM4D3aMf1Q4v8qB4Iytzrb53Z8gKzEWpW4fsTFEVfGfJXpSqGOItgyim97+9QcAI6AJG+SYYvhOgyWLqMw\/tQ0unNqW2expSvHTLLvNdx\/e0jSdpIbVBnG9xoWDg1T9soIr60D4bRzLS3uttMnqhnlqHc1d6tnhjpEXVwPWwUmAw4\/M8jfdK+dZVEiVAnB9tPEkQpPfWVnTPqODGK2U3bq8qEcLcxoZ6PH58dYznVU8oSMuEHF\/cKfG\/bsIkTSPeuavz0Wb5u+KLs9ZtXYorsACnT1C4vw9yT7yn0GIN4nCArwxI4ne8Ek8OLMHIhGETYFKu+jeHHb3Vagw5KKF2PB3ElNC\/q1nvUbalcTTBud+BP59wGnE1bgyCS3zvahjWnfl0cK9A\/iC9Mtu16oyAbx1cbZ8dqvFDoVip1V9bibLuKpo3xEFxYT17vdB8+VYKpfCGKcDtxxEX6H6mmc3tV5kkcfgMLJ9JAL6UGNpxTgIjn8xdGXRpzr5lRtGTE60YbPwnjhotghV16kC7EgVDevOoHir1uN4FqbEYAi5KzQ7o+YilWgPuVXVGjzTE1hbG4mwzZhU4SiJg\/4xbfgahbRcS\/U9hAZZG2YPFG2oK3zr8CoLiFW0Y5GAA29vRC2lXdrqGsfzqyPQYdV+NkhztBFeuULMSSOkmHpmJ+Z1TBg\/rRJ3WGlug1Np3cqu6ud7rGRQ+DkVjR16hLp2ge4CEzdJK5mWQ8TUHZtHpQ+9zvREVNuEu67zABr8u3Xz44wppKRW3Nhnw4XWgX4IucHImMZSy+tQHEOqGWtdlvwpHyvktsq4X1tkpMCS\/WwfHrRH+heZ5AtdTFl\/tudEmswMwaTIRELD\/5B4ew6Crgt+WH0jKuuuabme8mo7ipNVYMjO4LrUs8DKAZeBbPOykk\/cihRuZuoaI5xkxuAYtKsDISBhcvsuvqqiSqBgeBjsIMn9GjDU8\/+nsstN6B3YOTGY7\/x\/tGTQqoDBF3qadJPTEvW\/WbjSHIiFTtFSG\/sCbT+D5X3MtNUuPkMQ5\/CKdxArgCEXnlXgfA\/oxdlLafWFjRkqxTC8vpKhSe6J4q5R2HirkiNZ1WtZHWAIa3R3eqnk7X8LtoUpdsb4srSebOWX\/qt6Mg1ua7LJ6uIc5mtlcEGY96IU50XlS5wFplRpaHMPT7s6IL4zAyRtnxA7hDqULsrIPzQSNzOdkRHj+IOJUWzsL75xzTWm4h2nKHCJQWuP5lLxnPGa\/Aug1IAsjlU+tyzk7QbKf1VcjkFs6J2n6yn1\/mwAfU3vUAnYZqjintz7Uf1FMEsbKUOKogdiXFaMgrVMPAHyba30c9ZoWthn1Hj39aT9E6L+2\/wD9XLQyzMb5M9AkFiJIdKvQiGEBf1LPe4j2dTCTJuTMX362VHh7zhk8SuMobgVejXqGvzjNC8PCZaI14\/alf7XEhnRi9VpPNX1b+Uz2L8BntBoPxhHueBy\/N3D+c11OR2EYdBpv0woRqaGf8B0P64ZqwuLBBhwx1HVfbEIMWDFTrkGYFsb8cM8LM\/gAEcLlSa8sepKVgx5hrBb03\/+XTl78eHQVg\/0SYYyd9o8YfOptnPEadILlYTUVwXIKfyZ\/vxbt4BMOqiSsH3lCEOwpcar24Xtk9XTPREh8DblxMzFECqXdePIA2Z4smw\/jZFgjYc7FOVmpuZ9P+sKoNbExT3r52iK++5UmywiE88buni8S0PVVW\/9gGRJ3d\/sNAll4+VrcDpBwNGVPWN3DQDgj8kr6hkGLW2bbTdDGd3u2hqW76ba2xVQa3gjL7kDYGu0aEbNeitA2+KJt7+Hdeheow489VFZ3S\/ttKtXY4uPJQ8GL8zkPX8WWytQrbT6yoLuo10NOtr05Mg18ehd5xyJxDvF4uLBOWjCH9Zvdz1Z38acC6thNV3JizjlJqRBhTOKWS4GyrTntaXUM6wbf+KKAxtC\/f5A+lbcEGKBd1ABizGCTyWYO02PoKjnBjeoGO4jkBEPKyDFSODxgn2\/kA7bGPEXLxhhgrr9m+6gZbBZBgmpTWAaj3w7zzQUgy9RW9\/Xsgzal1kplbz5s5\/VcwKzrmC\/M8T4k92cnr\/xaMaJQ3s\/NwS+nXCmbiwk1ZRg+4exE5l3DaHVBUUO9MvedNNMjqE1mgCbYcw\/S8BQ\/rr2jzbC3bx\/tpJh26xPRNlz7DdwGfye9vp6SQh1xUS8j++5ITRdNphlH5MO44mCAvs76oVK1Y1znyUGscEOnDAC5nd72hjhA7iV5QCRy\/h0+XZUSY9M\/L7TT\/b6NIWrFbll4eao3jWKwAH7KbUSOpSsUXxMvJMUGO58gSZZUVyyugFUvYDWNfQoEq5dpZwZ4XN331pvgRrK0K2dTJKlMV9Ceu8\/hgoep9H2cChewj3TjvcrmZbu\/uXE0OkaX0Lg7zP\/NJCZDLJ2e87lCBPKkpMEfDl7rq77iYerd+F8KsMB77KdzmEOLcOF+cKvrE1uNJHLEYVuiffr5zJOspIRDkbFQRSGNUh6u0SsRa9bP8hN+WXEsTutwI\/YDbC3iOHBWO3qyw3UtnSV+2UQahcrqjo5ICMWNreaT\/Afs+Vk81WmPFtcjOs+spiQ4tf6a9Ojmjn+0VEOuPrN1co0AoE7c4gtmcoYUHxKJHqpcWIWGLilS1uV\/2JQUjov+EsOU6xAIJdbpJEZBDp3dKEvCP0J8c+\/+tA1RJiTern8uFm14DVZDCn21Ja5NGowUR8xHT53CJvAhSvb4ZP7Tvfwf1kkfrY4P7fiHwZdFNIPlD2tWVaqSzkixzCd8NoBtIriIeKtmSp0qp35qqllBXK8WQrV2J6ZVgnNMh0aolF9HlgxJ\/gifmdLFoirO6KYQTbxwaF7Qka45tRg1e5chkOqM6BWq8dEkKRypqxnYZhn6vo4zc0T\/gefVo0WoaURCAq4d8J0X6r45WgXzp+uG+AEv7NtvH2e2mGm4IZfm+D0nCHyXj6GIWFcIQljkljA\/m20QJnivSr\/5hjuPQEa99Ke92h3OrJE85yUXjA+b9UnckOerxwMlPQoX5wXr\/HBCHKvm\/YAABWVUWkUXohwsr35A2D7CnwCfput2ge4U7uEDgRXfcGt2dPcGaN+xdi1oqQnxiWGd0HUzxB3NrcUwZw821N44o65tpwSJ8GyEpjeD\/1PNfuPdh\/KOLA7ZumZeFhlXaVCQUNb8ab3Y9GuZouKHTJfcKvQScJNRz4AtlQ6GDdtLm1Ty229SVbmHfnu+kFgdxdYloJ5o3PzIMudiGDgUyh\/HTuHwNauTvDibe43LVXqnVhFXFR8FSsD611PvRkZMFY0zWo8oSoSB0m+CzUDZEHsuxBkhkdtCXWBJB3L6qf8zE\/5\/wdjJYRYjHlF+ALgu7cviGc+Vr8B+oLRyWSpbxYcJ5+uH\/d85NnaJ8xYHK6cs22RIUPcdl+FqKQOH2sjbEHvcdLCjXbKsg6y+QWzsRU72cmUoPQbLlXJV42JgTTL3z6JDiHV2HeW+Rp\/YO8nfwPmUIqqIHdjDuX0RxdEAJx\/n2v7P01DEGgwaqXeyBHx1f0CvRYAiWXaY434XQZqf7pmS9pXRPIT1q9nzkUpUeovJBMdYI0k8K2teeoeumeAPblgjXBvKLOmDrATtuiEWLCr5l8rs3YLMemxkCBx7HHdaD6+a9g4FZaRnJPOnpTE3eQfsR8N8nbFtsX4AMkOEdWM9JrzIH0MIkIN+rfZa+WRrgOKPV9qV7AR8TjlX1seJr1Ibmjvg5GoCXiv2l2nUI68hrWwNCPHw7OsR40QCexBPjkkrPj4GTyue6+RmblS18cnwDdE4R\/Bqpivzi0BiYUWtQuuPjel5dt7675kgO7q14LweLANxBdO4GIfDCROQpzfij4OKj5SPHfqzcMzg1EJ5ueN20cgcaKtdrXHL9gYs7iXa3d0KDiy5ggPJpHhvnoNbPUwOfrfKI+4CziKMNL5P9eZZ0XVcxuD3qH++sIrv4KckratBLpU6eyk0vMrGxOVAPRkUsuJv7asSmQTWv58aR3WoxeX414BNTKgq54wJ82mc+a6TyOa1t7kdK9oN1gPWFdEswKpFSl4kKJSahdMRRHA+kEGrQkw+y2KNKcJtduvQyxc\/443LfCBpxTgte4txKVB0Yx2J1RZkKeyN60QjMNw+2eHOsoZ+9uRNPn55oeIJpQUtK17UepGoDqdSt7upmhIDfLuHlYXzyy0sYSyDqFenBNovnVSzl\/F6NVQ4GOU63c0iSKceoGnhODktWiMzEom1iFH4xs06DuKL+Z1eMn5KMf5iBC+MLU6KMkGCuCiZbJiNmfzFZUqdpdfINXO\/TfWUayHODPbF7Y2t+8TTbQStyHuKp1SCz+NQcP0coDJYFtX0FMfK28zFpi9zfIpxE30hkgB2bQJCNFQSuZ0fXnB6Wl83qZedXyqwJKgXum81waMvD8\/xHI1+rq8YyAzKAwoiiCcFZ2syLDaozfQaFZEzYdmrsB336i0rzIDaLUYGhY2EcHWp2w+0UhYuJksyAs9BWVhnfsxt8cZV62AF65TBiQrUwcYf\/rWWar8h6I5YVJ\/y9mEIIrvAgEo28cLWf4Jsz2yj79HMuNUheMYZJqh5j\/dZmblKGVmhTp2yLCF1XnDjedGS5ypQ2nue\/f4mfP4q54019T5JW0RMtXxBeIsW8g\/QPqWWLGUvRoYSL0iNW2XXPETqsU08GqefdamiOyIRoWEkoFZKR3cx6QTtwza67JePmYjgDuotvEkj3fcopuDXfez5rZLxDoHJ1\/7L\/7EDkWY6ljbbaCphvI1IuvF39NPk9TxrNE8JRbHO5mMaDma1AzHd6YyunAAJd+6jKHH0dAM9r4F0hm3\/N7+qaEV13s4eaE\/8KBS1d\/mYwKmL4J\/Ymdij8\/mzvFDvDoilHS+5nFkF1M4JT\/m3SRik7IdVcIukAgKtSLnPrX1rskkbWAQ3ZSJzni43DIYkOBQxk2+6r+vP9lpu4O0pHqWb36u0V8SHYEFshh+TJ7HuubKCm2ybm\/XhTxovCDoXeHNcOF3Iqgwr0dbDdpDPBl\/iGj2taVJjmG\/d1j0XpNiv8KonFWZwVxSddsDPMX0rZfoB5HsG0cBMPe6zooBNZq5ouBFRpvHIC84\/TBmAFgKQZgVgQ7QMRF9IwJx4tUEnurk+ybW9yfY7FrsLxiLkfJPdzV3v8ew4j51738sE\/FzHNH0MJVLZuLld42NonlhgtUzXT2NioVp","iv":"ade1a8e780b773182136c12b44e34ae7","s":"5d41a9303f737057"}
Share your thoughts. Click here