Internet
January 14, 2011
By Rachel Lamb
Luxury brands can learn from Hugo Boss' use of social media, which is effective, drives ROI and is integrated with the company's other marketing efforts.
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","iv":"4d60d45ea578cb7775641edd86f0bb69","s":"e2dcba4e0edb0b8a"}
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