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Mobile

Hugo Boss bolsters runway live-streaming via mobile, Spotify

January 22, 2013

 

By Tricia Carr

German apparel label Hugo Boss encouraged consumers around the globe to view its Berlin Fashion Week runway show by optimizing the live stream for smartphones and tablets and presenting it via Spotify, which is a first for the digital music service.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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