Mobile
January 22, 2013
By Tricia Carr
German apparel label Hugo Boss encouraged consumers around the globe to view its Berlin Fashion Week runway show by optimizing the live stream for smartphones and tablets and presenting it via Spotify, which is a first for the digital music service.
{"ct":"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","iv":"1493729ff10ae0b41dfe7976320b9d48","s":"14a842f51160898e"}
Share your thoughts. Click here