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Fragrance and personal care

Hugo Boss unites athletes in new fragrance campaign

July 2, 2018

Hugo Boss enlisted professional soccer players to help introduce their new fragrance. Image Credit: Hugo Boss.

 

By Sarah Ramirez

German fashion label Hugo Boss is teaming up with a group of athletes to introduce its newest fragrance in a campaign that speaks to passion and ambition. 

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  1. Louis Vuitton launches Coussin, Rendez-Vous bags
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  3. Architectural Digest reunites with BIDN for sustainability-themed virtual event
  4. Introducing Luxury Women to Watch 2021
  5. Louis XIII revamps online offerings to better engage tastemakers
  6. Louis Vuitton gets colorful in spring campaign
  7. Miu Miu celebrates freedom, love in powerful film
  8. Moët & Chandon celebrates Golden Globes with cocktail kit
  9. Chanel becomes latest luxury player in beauty AI
  10. Brand elevation: Why and how prestige brands have to be built differently in the Digital Age
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