Luxury Daily
World’s leading luxury business publication
Dec. 16, 2018
  1. Day's wrap: LVMH, Prada, Marc Jacobs, Kering, Pernod Ricard and Gucci
  2. Luxury shifting from material goods to mindfulness: Euromonitor
  3. Mandarin Oriental helps travelers disconnect in comfort
  4. Prada character pulled after accusations of racism
  5. Dior asks award-winning actress to spread joy in fragrance launch
  6. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
  7. Marc Jacobs turns smartphones into film cameras with Kodak app
  8. Current retail technology and consumer behavior not yet in sync: report
  9. Ralph Lauren goes back to basics with new Denim & Supply brand
  10. Kering adds new leadership to board as vice-chair exits
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Fragrance and personal care

Hugo Boss unites athletes in new fragrance campaign

July 2, 2018

Hugo Boss enlisted professional soccer players to help introduce their new fragrance. Image Credit: Hugo Boss.

 

By Sarah Ramirez

German fashion label Hugo Boss is teaming up with a group of athletes to introduce its newest fragrance in a campaign that speaks to passion and ambition. 

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  1. Day's wrap: LVMH, Prada, Marc Jacobs, Kering, Pernod Ricard and Gucci
  2. Luxury shifting from material goods to mindfulness: Euromonitor
  3. Mandarin Oriental helps travelers disconnect in comfort
  4. Prada character pulled after accusations of racism
  5. Dior asks award-winning actress to spread joy in fragrance launch
  6. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
  7. Marc Jacobs turns smartphones into film cameras with Kodak app
  8. Current retail technology and consumer behavior not yet in sync: report
  9. Ralph Lauren goes back to basics with new Denim & Supply brand
  10. Kering adds new leadership to board as vice-chair exits
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