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Oct. 17, 2019
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Fragrance and personal care

Hugo Boss unites athletes in new fragrance campaign

July 2, 2018

Hugo Boss enlisted professional soccer players to help introduce their new fragrance. Image Credit: Hugo Boss.

 

By Sarah Ramirez

German fashion label Hugo Boss is teaming up with a group of athletes to introduce its newest fragrance in a campaign that speaks to passion and ambition. 

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  1. Luxury watchmakers lead the way in owning pre-owned business
  2. Brick clicks: Why Maison Atia chose New York’s Madison Avenue
  3. Fashion labels can leverage celebrities, influencers to drive runway buzz
  4. Omega introduces authentication program as secondhand market grows
  5. Luxury hotels can leverage social clout to attract young affluents
  6. Dior flaunts foundation via Dazed content collaboration
  7. Dior goes for gold with flashy J'adore campaign
  8. Louis Vuitton, Tiffany empower associates to streamline omnichannel experiences
  9. Hotels are start, end points of travel experiences
  10. Gucci’s Chime for Change looks to give girls the right to dream
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