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March 24, 2019
  1. Research online, purchase offline trend is defining luxury sales: report
  2. Day's wrap: Tiffany, Rent the Runway, Wheels Up, World Water Day, Bremont and Artemest
  3. High-end watchmakers leaving untapped omnichannel opportunities
  4. Asian millionaires looking to spend on travel, hard luxury goods
  5. Bremont named official luxury watch partner to British Armed Forces
  6. Wheels Up positions itself for partnerships with appointment
  7. Bleu de Chanel dives deep with new campaign
  8. Luxury brands aim to mobilize consumers for World Water Day
  9. Crystal Cruises entices bookings through brand-exclusive experiences
  10. El Palacio de Hierro strengthens Mexico City standing, revamps flagship
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Fragrance and personal care

Hugo Boss unites athletes in new fragrance campaign

July 2, 2018

Hugo Boss enlisted professional soccer players to help introduce their new fragrance. Image Credit: Hugo Boss.

 

By Sarah Ramirez

German fashion label Hugo Boss is teaming up with a group of athletes to introduce its newest fragrance in a campaign that speaks to passion and ambition. 

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  1. Research online, purchase offline trend is defining luxury sales: report
  2. Day's wrap: Tiffany, Rent the Runway, Wheels Up, World Water Day, Bremont and Artemest
  3. High-end watchmakers leaving untapped omnichannel opportunities
  4. Asian millionaires looking to spend on travel, hard luxury goods
  5. Bremont named official luxury watch partner to British Armed Forces
  6. Wheels Up positions itself for partnerships with appointment
  7. Bleu de Chanel dives deep with new campaign
  8. Luxury brands aim to mobilize consumers for World Water Day
  9. Crystal Cruises entices bookings through brand-exclusive experiences
  10. El Palacio de Hierro strengthens Mexico City standing, revamps flagship
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