Luxury Daily
World’s leading luxury business publication
Oct. 25, 2021
  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. IWC celebrates ambition with Lewis Hamilton
  3. How luxury brands can win Gen Z and millennial shoppers
  4. Dolce & Gabbana, Baci Perugina partner to release sweet treat
  5. Dior reinvigorates Miss Dior with latest floral romance
  6. Introducing Luxury Women to Watch 2022
  7. Louis XIII gets a taste of gamification with immersive experience
  8. Audi offers vision of progress in Janelle Monáe campaign
  9. Day’s wrap: Dior, Zegna, Condé Nast and Maserati
  10. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Hugo Boss unites athletes in new fragrance campaign

July 2, 2018

Hugo Boss enlisted professional soccer players to help introduce their new fragrance. Image Credit: Hugo Boss.

 

By Sarah Ramirez

German fashion label Hugo Boss is teaming up with a group of athletes to introduce its newest fragrance in a campaign that speaks to passion and ambition. 

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. IWC celebrates ambition with Lewis Hamilton
  3. How luxury brands can win Gen Z and millennial shoppers
  4. Dolce & Gabbana, Baci Perugina partner to release sweet treat
  5. Dior reinvigorates Miss Dior with latest floral romance
  6. Introducing Luxury Women to Watch 2022
  7. Louis XIII gets a taste of gamification with immersive experience
  8. Audi offers vision of progress in Janelle Monáe campaign
  9. Day’s wrap: Dior, Zegna, Condé Nast and Maserati
  10. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
VIDEOS
More Videos

MORE IN Fragrance and personal care
Hermès, Prada fastest-growing luxury labels: Interbrand
LVMH, Dior announce new fragrance creative director
Louis Vuitton elevates perfume to art with Frank Gehry collaboration
LVMH acquires personal care brand L’Officine Universelle Buly
Saks offers blow outs at American Dream mall
Guerlain opens up Bee Lab in educational effort



RECENT ARTICLES
Free webinar Oct. 27: Finances of the luxury home buyer
Free webinar Oct. 27: Finances of the luxury home buyer
Day’s wrap: Dior, Zegna, Condé Nast and Maserati

Condé Nast appoints new editorial head of Vogue Germany
Maserati explores Italian craftsmanship with renowned chef
Zegna reports solid growth in H1, nears pre-pandemic levels