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Fragrance and personal care

Hugo Boss unites athletes in new fragrance campaign

July 2, 2018

Hugo Boss enlisted professional soccer players to help introduce their new fragrance. Image Credit: Hugo Boss.

 

By Sarah Ramirez

German fashion label Hugo Boss is teaming up with a group of athletes to introduce its newest fragrance in a campaign that speaks to passion and ambition. 

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  1. Montblanc inspires the art of writing with ‘Haus’ grand opening
  2. Audi offers vision of progress in Janelle Monáe campaign
  3. Register now for free event: Women in Luxury 2022 eConference
  4. Day’s wrap: Rolls-Royce, Omega, InterContinental and World Bee Day
  5. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  6. Day’s wrap: Cartier, Lamborghini, Omega, Mulberry and Rosewood Residences
  7. Land Rover focuses on modern luxury, sustainability
  8. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  9. Consumers are buying into the new Bottega Veneta
  10. Gucci blends physical, digital engagement in pop-up project
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