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May 20, 2019
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Fragrance and personal care

Hugo Boss unites athletes in new fragrance campaign

July 2, 2018

Hugo Boss enlisted professional soccer players to help introduce their new fragrance. Image Credit: Hugo Boss.

 

By Sarah Ramirez

German fashion label Hugo Boss is teaming up with a group of athletes to introduce its newest fragrance in a campaign that speaks to passion and ambition. 

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  1. Millennials push impulse shopping, flexing brands
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  3. FT Business of Luxury Summit to tackle luxury’s evolution
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  6. Forevermark spotlights everyday love with engaging series
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