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World’s leading luxury business publication
Dec. 7, 2019
  1. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  2. Current retail technology and consumer behavior not yet in sync: report
  3. Travel advisors are hottest new thing that never went away
  4. Chinese travelers want personalized service, embracing experiential: report
  5. Bleu de Chanel dives deep with new campaign
  6. Nordstrom targets $1M in holiday philanthropy with four partners
  7. Dior goes for gold with flashy J'adore campaign
  8. Someone’s upset with Twitter’s billionaire CEO moving to Africa. So he wrote a letter
  9. InterContinental crowdsources local insights to take travel beyond tourism hotspots
  10. Retailers should show value to woo consumers to loyalty programs: report
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Fragrance and personal care

Hugo Boss unites athletes in new fragrance campaign

July 2, 2018

Hugo Boss enlisted professional soccer players to help introduce their new fragrance. Image Credit: Hugo Boss.

 

By Sarah Ramirez

German fashion label Hugo Boss is teaming up with a group of athletes to introduce its newest fragrance in a campaign that speaks to passion and ambition. 

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  1. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  2. Current retail technology and consumer behavior not yet in sync: report
  3. Travel advisors are hottest new thing that never went away
  4. Chinese travelers want personalized service, embracing experiential: report
  5. Bleu de Chanel dives deep with new campaign
  6. Nordstrom targets $1M in holiday philanthropy with four partners
  7. Dior goes for gold with flashy J'adore campaign
  8. Someone’s upset with Twitter’s billionaire CEO moving to Africa. So he wrote a letter
  9. InterContinental crowdsources local insights to take travel beyond tourism hotspots
  10. Retailers should show value to woo consumers to loyalty programs: report
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