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Mobile

Hugo Boss builds community, drives foot traffic with international foursquare contest

November 30, 2011

 

By Kayla Hutzler

Menswear designer Hugo Boss is driving in-store traffic and increasing its social media fan base with a mobile check-in-based contest through which fans can win a New York shopping experience.

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  1. Gucci, Hugo Boss, The Macallan and Magellan
  2. Day’s wrap: Gucci, Hugo Boss, The Macallan and Magellan
  3. Has luxury missed China’s glamping craze?
  4. Hugo Boss launches Freddie Mercury-inspired collection
  5. Luxury brands turn to experiences to fulfill consumers’ desire for exclusivity
  6. Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
  7. Gucci unleashes pet apparel and accessories
  8. Personal luxury goods market to reach $378B by 2025: Bain
  9. Krug blends Champagne, music through interactive experiences
  10. Retailers must cater to new, younger audiences, tourists: Placer.ai
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