Procter & Gamble's Hugo Boss luxury brand raised awareness for its Element fragrance via a multichannel mobile media campaign.
The campaign targeted independent, unconventional and modern Italian male consumers who are on-the-go. Phonevalley was the mobile marketing firm that created the campaign in partnership with Starcom.
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","iv":"dcb519332c883a92b4200edf18b74b8c","s":"49c793d2166ef0e5"}