Procter & Gamble's Hugo Boss luxury brand raised awareness for its Element fragrance via a multichannel mobile media campaign.
The campaign targeted independent, unconventional and modern Italian male consumers who are on-the-go. Phonevalley was the mobile marketing firm that created the campaign in partnership with Starcom.
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","iv":"b6a949f6c57c14f6bc2086e7fa78db5b","s":"073f731be36e89e8"}