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Hugo Boss launches multimedia mobile campaign

August 19, 2009

 

By Giselle Tsirulnik

hugo1Procter & Gamble's Hugo Boss luxury brand raised awareness for its Element fragrance via a multichannel mobile media campaign.

The campaign targeted independent, unconventional and modern Italian male consumers who are on-the-go. Phonevalley was the mobile marketing firm that created the campaign in partnership with Starcom.

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