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Feb. 26, 2026
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Software and technology

Hugo Boss looks to the future with Metaverse Fashion Week activation

March 30, 2023

The brand is tapping into the growing demand for engaging marketing, allowing consumers to venture into the Metaverse. Image credit: Hugo Boss The brand is tapping into growing demand, allowing consumers to venture into the Metaverse. Image credit: Hugo Boss

 

By Emily Iris Degn

German fashion house Hugo Boss is exploring the power of immersion per an engaging Metaverse Fashion Week offering.

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  1. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
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  3. Luxury on trial: What will stand up in 2026
  4. Belmond partners with fashion designer Thebe Magugu
  5. Rolls-Royce drops in at Oberoi Concours d’Elegance
  6. IHG introduces Regent Spa concept
  7. Julien's Auctions to sell archival looks from actress Gwyneth Paltrow
  8. Capri Holdings fills CFO, COO role
  9. ‘Sculpting the Soul’ unites Lamborghini Fenomeno with contemporary design culture
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Rolls-Royce drops in at Oberoi Concours d’Elegance
IHG introduces Regent Spa concept
Capri Holdings fills CFO, COO role