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April 8, 2026
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Software and technology

Hugo Boss looks to the future with Metaverse Fashion Week activation

March 30, 2023

The brand is tapping into the growing demand for engaging marketing, allowing consumers to venture into the Metaverse. Image credit: Hugo Boss The brand is tapping into growing demand, allowing consumers to venture into the Metaverse. Image credit: Hugo Boss

 

By Emily Iris Degn

German fashion house Hugo Boss is exploring the power of immersion per an engaging Metaverse Fashion Week offering.

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  1. Diane von Furstenberg named Icon in The Time 100
  2. Louis Vuitton adds to Color Blossom collection
  3. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  4. Gucci teases ‘Memoria’ Fuorisalone 2026 exhibition
  5. BMW M seeks out partnership with Street League Skateboarding
  6. Lancôme seeds longevity-focused skincare with 20th Century Studios
  7. De Beers Group appoints Tracr CEO
  8. Oceania Cruises floats world-first culinary training program
  9. Four Seasons showcases third Colombia property
  10. Saks Global lines up $500M in exit financing for chapter 11 emergence
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