Luxury Daily
The authority in luxury news.
Jan. 25, 2026
  1. Richemont announces sale of Baume & Mercier to Italy’s Damiani Group
  2. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  3. Introducing Luxury Women to Watch 2022
  4. Assouline, De Beers Group announce book launch
  5. Lancome to secure spokeswoman Julia Roberts for $50M
  6. Zendaya, Valentino journey through a pink unknown in latest campaign
  7. BMW models top luxury auto shopper poll, Tesla slides
  8. ‘Maison Valentino Essentials’ marks new menswear direction with AI-generated campaign
  9. Through fragrance, Fendi family tells founding story
  10. Bulgari launches metaverse pop-up featuring K-Pop star
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Software and technology

Hugo Boss looks to the future with Metaverse Fashion Week activation

March 30, 2023

The brand is tapping into the growing demand for engaging marketing, allowing consumers to venture into the Metaverse. Image credit: Hugo Boss The brand is tapping into growing demand, allowing consumers to venture into the Metaverse. Image credit: Hugo Boss

 

By Emily Iris Degn

German fashion house Hugo Boss is exploring the power of immersion per an engaging Metaverse Fashion Week offering.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Richemont announces sale of Baume & Mercier to Italy’s Damiani Group
  2. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  3. Introducing Luxury Women to Watch 2022
  4. Assouline, De Beers Group announce book launch
  5. Lancome to secure spokeswoman Julia Roberts for $50M
  6. Zendaya, Valentino journey through a pink unknown in latest campaign
  7. BMW models top luxury auto shopper poll, Tesla slides
  8. ‘Maison Valentino Essentials’ marks new menswear direction with AI-generated campaign
  9. Through fragrance, Fendi family tells founding story
  10. Bulgari launches metaverse pop-up featuring K-Pop star
VIDEOS
More Videos

MORE IN Software and technology
Google to power AI-native purchases
Lucid, Uber debut autonomous luxury taxi service
Aura Blockchain Consortium names next CEO
Organic content, not ads, ruled AI-native holiday search results: report
L’Oréal previews upcoming releases at CES 2026
Ferrari taps Samsung Display for OLED panels in upcoming models



RECENT ARTICLES
Boss tests new textile innovation at Australian Open
Caroline Fiot begins Cellar Master role at Ruinart
Stronger Asia-Pacific demand lifts sales at Burberry

Acqua di Parma returns home for anniversary
‘Americana Chic’ on the rise: 1stDibs
The Peninsula, V&A move 2026 edition of ‘Art in Resonance’ forward