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May 31, 2023
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Software and technology

Hugo Boss looks to the future with Metaverse Fashion Week activation

March 30, 2023

The brand is tapping into the growing demand for engaging marketing, allowing consumers to venture into the Metaverse. Image credit: Hugo Boss The brand is tapping into growing demand, allowing consumers to venture into the Metaverse. Image credit: Hugo Boss

 

By Emily Iris Degn

German fashion house Hugo Boss is exploring the power of immersion per an engaging Metaverse Fashion Week offering.

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  1. Audi supports 'works in progress,' shares exclusive interview with musician Jorja Smith
  2. Prada shows support for Red Bull Rio Conquest skateboarders
  3. Prada, Adidas push footwear forward with first-time collection
  4. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  5. Lexus goes off the beaten path for 2023 RX campaign debut
  6. Americans unlikely to drink celebrity-, influencer-endorsed spirits: report
  7. Beauty revenues to reach $580B by 2027: report
  8. Gucci taps Alia Bhatt as first Indian global brand ambassador
  9. Day's wrap: Dior, Ferragamo, Prada, Vacheron Constantin and Porsche
  10. Dior reinvigorates Miss Dior with latest floral romance
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