Internet
January 7, 2013
By Tricia Carr
German label Hugo Boss is targeting style-minded male consumers through a digital campaign that gives four simple ways to update the look of a tuxedo.
{"ct":"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","iv":"4a3e5c5bb89744e1ac9ee68d6575ba38","s":"e00be7ade7ee52eb"}
Share your thoughts. Click here