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Hugo Boss pushes timepiece functionality via Facebook contest

June 1, 2012

 

By Tricia Carr

German fashion label Hugo Boss is pushing its Boss Orange watch collections via a Facebook contest that lets users set the time on a virtual timepiece and enter to win a watch each day for 50 days, while adding consumers to its social media and email lists.

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  1. Luxury Unfiltered: The one question most luxury CEOs cannot answer
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  3. Aman welcomes warmer weather with ecotourism boost
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. CFDA bans fur from New York Fashion Week
  6. Dior goes for gold with flashy J'adore campaign
  7. Versace announces exit of Dario Vitale as creative director
  8. Chopard, Boss, Lancôme front AR experience from Snapchat
  9. Estée Lauder Cos., Jo Malone launch AI scent advisor
  10. Hyatt names global lead for luxury brands
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