Events/Causes
February 2, 2011
By Rachel Lamb
Hugo Boss has launched a mobile application to let consumers follow the brand’s journey during the Barcelona World Race 2010/11 via videos, images, blogs and tracking the voyage on a map.
{"ct":"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","iv":"bf46ba2ae964bbf419d4d11653f30f1d","s":"34fcf24bdd0ef86b"}
Share your thoughts. Click here