Events/Causes
February 2, 2011
By Rachel Lamb
Hugo Boss has launched a mobile application to let consumers follow the brand’s journey during the Barcelona World Race 2010/11 via videos, images, blogs and tracking the voyage on a map.
{"ct":"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","iv":"8c4f9b301a78aa7a7eafa61cf7fca2d8","s":"46844e4a69509c98"}
Share your thoughts. Click here