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Automotive

Hummer hones in on Malibu, magnates, memories and more for EV launch

October 11, 2022

Hummer "Malibu Series" digital asset featuring talent For the launch of its debut EV, the specialty automaker has partnered with culture’s biggest names for a new campaign. Image courtesy of GMC/Hummer

 

U.S. automotive brand Hummer is signaling a sharp departure from the image of excess that carried its brand and the zeitgeist through decades past, in pursuit of the planet.

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