Luxury Daily
  • Email
  • Print
  • Reprints


In China quality, exclusivity outweighs price when purchasing luxury goods: survey

December 8, 2014

Status is a motivator in China Status is a motivator in China


If marketers have learned anything from the development of emerging markets, compared to that of the United States, it is that understanding consumers' psyches and how luxury goods are approached is essential to success, according to a new survey from Agility Research & Strategy.

To read the entire article, please subscribe or