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March 4, 2026
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Research

In-house agencies most important for producing new creative assets in shadow of COVID-19: survey

April 6, 2020

Getting the work done: In-house teams playing key roles. Source: ANA creative messaging survey as marketers adjust to COVID-19 environment Getting the work done: In-house teams playing key roles. Source: ANA creative messaging survey as marketers adjust to COVID-19 environment

 

By Luxury Daily News Service

A new survey from the Association of National Advertisers has found that 90 percent of respondents have adjusted their creative marketing messaging since mid-March when the World Health Organization declared the COVID-19 coronavirus as a pandemic.

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