Research
April 6, 2020
Getting the work done: In-house teams playing key roles. Source: ANA creative messaging survey as marketers adjust to COVID-19 environment
By Luxury Daily News Service
A new survey from the Association of National Advertisers has found that 90 percent of respondents have adjusted their creative marketing messaging since mid-March when the World Health Organization declared the COVID-19 coronavirus as a pandemic.
{"ct":"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","iv":"6043aa9dd15f073dbb0e9a34d5f2f5f0","s":"f24019f62dbe1d98"}
Share your thoughts. Click here