Research
February 12, 2026
American model Emily Ratajkowski for luxury haircare brand Kérastase, owned by L'Oréal Group. Image credit: Kérastase
By Amirah Keaton
U.S. beauty retail delivered another year of growth in 2025, supported by steady demand for premium products and a continued consumer focus on self-care and experiential value, according to new data from market research firm Circana.
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