Fragrance and personal care
March 26, 2019
The Estée Lauder x Kith collaboration spotlights natural beauty. Image credit: Estée Lauder
By Sarah Jones
One of the main factors affecting beauty consumers’ purchase decisions is diversity, with new research finding the majority of buyers prefer advertising that features models of varying ethnicities and body types.
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","iv":"bc18f64a811f2fd5629973ae02defd03","s":"1601a666c3bd7110"}
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