Fragrance and personal care
March 26, 2019
The Estée Lauder x Kith collaboration spotlights natural beauty. Image credit: Estée Lauder
By Sarah Jones
One of the main factors affecting beauty consumers’ purchase decisions is diversity, with new research finding the majority of buyers prefer advertising that features models of varying ethnicities and body types.
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","iv":"c33b1213126824b9be4f09b0fe484e09","s":"e744d1ca0644978d"}
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