Fragrance and personal care
March 26, 2019
The Estée Lauder x Kith collaboration spotlights natural beauty. Image credit: Estée Lauder
By Sarah Jones
One of the main factors affecting beauty consumers’ purchase decisions is diversity, with new research finding the majority of buyers prefer advertising that features models of varying ethnicities and body types.
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","iv":"11b508779112f744dc4523bccaed4d4a","s":"a622113d10ef2aeb"}
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