Fragrance and personal care
March 26, 2019
The Estée Lauder x Kith collaboration spotlights natural beauty. Image credit: Estée Lauder
By Sarah Jones
One of the main factors affecting beauty consumers’ purchase decisions is diversity, with new research finding the majority of buyers prefer advertising that features models of varying ethnicities and body types.
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","iv":"6ae63113637362459d69815bab07fc97","s":"60822fcd4b2eb533"}
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