Fragrance and personal care
March 26, 2019
The Estée Lauder x Kith collaboration spotlights natural beauty. Image credit: Estée Lauder
By Sarah Jones
One of the main factors affecting beauty consumers’ purchase decisions is diversity, with new research finding the majority of buyers prefer advertising that features models of varying ethnicities and body types.
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","iv":"440e8e44eae4485e4a1549257922b9c8","s":"f1a9d5c238cf7ea3"}
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