Fragrance and personal care
March 26, 2019
The Estée Lauder x Kith collaboration spotlights natural beauty. Image credit: Estée Lauder
By Sarah Jones
One of the main factors affecting beauty consumers’ purchase decisions is diversity, with new research finding the majority of buyers prefer advertising that features models of varying ethnicities and body types.
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","iv":"b4db65bc8fd31003502e24acf5ec9e58","s":"183e1cfb37a3910a"}
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