Fragrance and personal care
March 26, 2019
The Estée Lauder x Kith collaboration spotlights natural beauty. Image credit: Estée Lauder
By Sarah Jones
One of the main factors affecting beauty consumers’ purchase decisions is diversity, with new research finding the majority of buyers prefer advertising that features models of varying ethnicities and body types.
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p9+pb1\/duUwhOeSyYwh2deizrmmTZi3bkjQaK9MndJnK9\/D3UFnJag+RvH+a07bZgzSmNrE77ciFd310\/ArPe7IPMogUq+i9AJajD6znxJF\/rcNoJm+Pe1RkmcTli6CBdykUp4YZpPK3jksa6kl4s0X9h1s+Av2SK9Hq9oPqHipA1ifAjijKSoQS+n\/1mIfBhgVJWIoNOzb\/2s5riHCx\/BtAGkKgg3wqdp04yWBbg4ma4699BJRAQSkn0CdXNspCk5iPXgx1fjx9rAyMcpAXS481wq64CGXcchTtotHEfZ5bEWBy5+6xuhMDWRt4ol0yBNvONiy1J8+umQcgUDyMdVp1H49I2Sa4zfZm9v\/W3nh0Fh33yhsA0JJlY7\/vs883IhhEpnZS88gobw\/WOXpOE9B3ElsMZOioligIRXSES9+JFFZwhsn8qMKqbdzqZpvItNDXDwQbO3SbaV5rhEvWvMctuyEjwVd0oW6+nRC6kzoTnIyCIc+RDzt9BhYcuNaFK1qepAvYEhcj1WbMXDfGY8O4ubEAHLbmnaEBN0wP0WAa3neStgVRvP9\/b93UPP4PJSX4av2qrYasCVlpX2kdrVw\/FOeMTbsisufjkik601adiEtFppSuMFTLEoxk5IBX\/fuQ\/LtECDKRHZG4FJ\/eCGMT0iJIKzGC9UvXMAG3wd8Sp9AZbKSvhyzZ\/u\/UljY7qOgfy7h2lyw+\/9wJQSLQHwvg1AaulOK1f\/oQpxBOsiOJFPUB00kjTiXGXlluvHIpUIJVYuwx\/mW3y0Xg\/uAYzWSFs4NtoJ\/cCsDpXSNNP6735FUfLCNVg9WvgOsO+67oj6E+A7a7Ke+vH1njeujJUEPrFrqf7XQsqTPc+36OIWtefUiKd+AID5whhF2VQLVSVRTPHfjjgfWOwEEm+ujThGWxKJKhS8TKwCi\/hrEf5hkYMLXryU05+Fy2iK+1VpI3c0JJ8lClylAECVvtGHCwgv4U1clIRsiXOWJ7qwHmR+6F4Wjx8upnCsuCulGHaOJtsEji+bxj9oPrY4ruy09Bf5RB4fuqAwCeOAkh7G4BzoLiGgQS0HB87XFLauiKIgOAlVHoI0xl3e75HXxv2U3Xi+eHKBc+reAk4p2JvAx76spjQ4t3EmYbpzkyU74S8bgyKfk69zK2H3bnzCeUzpW0ifmHD+P08exzJt4CGFcAwqjgrwzpv9J\/z0Mbs6InCG4\/C8S7+i6Sxb6UWSAHehRpgfn1Nh6n2eyVjLbB9p6JbjjMZn2k\/VoyTu8Eq\/XZg9njB2QUMSra34McEzMZ4jmPyr4zNb47kedpqEe+IbKGgRhcFbwaFm19arSds0gu8I6uIZXn4r+86lNZT\/RNF7bx6wBILeqHERTRs7mYRqqsOFd7zeCjd0kiT5QlyId+eTxY8KocfhdtFdUScMznMIzzJ7fktbgBLkaO6Xaha319YVaOmEk1fAVg5NvCgHKoCVVp6tAiMH8YE4LpktsnY0NpAv9G9ACvggPD6DVsm8mz6tVzsecwpIL2M2lN\/X9286sVoSKHBtlqEh0cyedWqDA7a1pBRkVwVUGcfBNaP3IcptDOnyBFQVm6qFzzVabVMM+0Qei4VdJ+NoZwZgZ6rwtZeaIN+RFwVWgMRdzGDP2HziPQjkc0clGIeAxQRlQQmnK3nbysD2jNXH9h37K9c9VEC4xJmwp3lbyuiUaFtgR8754BXb3SAoqrATUE+Nynj5mVjuiJc7JomInOJrlJmopHfwHOVtkDERB34uwJz05MkwVaR08CF605Pv2IjvZg83TdMs2ZigR6Co3CERyj4dQJMI5alppV68g3XNT9H5OWcmHFvb8\/EuHEfnSOntXbrDqxcYf\/EQNToGXpPqFNJjww0N3mBZpMyocgvv3OrPDx42D+M0Zk\/dZv8NzqaJaVFjs\/ume1ZVFlT5VQ3kaERMF5rvIMdvmio6NC8cu+xAzeq+k1Xg2AnK7U32sfrnnZHDX\/qabmeoUkhC6ATE0RHtoSqCoWFXoiz8gg87vVCqbvxGs0kxTyqxqt5t1u9UidTjN7qNfEtg9wne\/jR9XqdfgFNXj7PZ\/U5VFlS17QPfLpfkJ6N73\/xOvOU3nd8IlGeIoqIIviIjJOm8VRCGmR2vKi5C\/B3ugvfT+\/wCQMvHjs3mAs2CaXfqkh50oiuBcy\/Fhdnr2vBInJJSahzTTCMJqcvJ6nBrD9gnlVbVJNoQWz5r\/aBLiho9Pt+KSljLSo8rCRu4nMCmXBELrlyNSvIlasLGBiDBQwtNzFaLnf3VZ5OtK1bArzvmnlrs\/iLbVsw1t\/5g2HEfqhqWtHBkfgYDSvKicgdKDkZqSneifMmjALVv3Mkfaw4mABsKSTxlMwTxrnVGX0d0B6yMe6YxaubNWP\/3ZcpYmAXYQLXSxCOs1eWTisyqHK\/DsPuEQjbXDVXOwlf\/tdcVl5BoXQLKpAeb8ev8mlT8YzXUeTWH0O22J4zwv2pbegnLQIYxDQsM5xkUs+WAkF4PKvMTyUdGRiBVPCup\/oaGiPmwtQjl4wRlRKNhGwwB2Igm8EubN9g0kXoM66nsVnWhs+aGOZpRDT2MwgTxCeneAUSA9l3JEEtGwodNYET3U+l0KNvGp9ick58bR2\/2qOaIveJrqTnU0q8JUbm4ZLXyb+ghdBf7O1kMNKgmLTzrzJKzNOUemlFRGYqgJ4vJe4KR93AT9vs\/L\/tetrTrzhSV5pjGPHF5ZfBhnxlGVVzSfFc2O22Qlb8LIKYvMukeQzrA1IpFDef8Za37qSfxcq72e7V+dPPQ4Iy6x8m+Swz7825vmONDcvoOEOi\/K8ERXhkOc711tnXNjdNe1e2RWd+CZr9X49grvJ3HlSSpCUMLg+7TrVxnsOsshNbFe7qm4cl+t1T5YqLn8j7GFsEIlvJYsupCAfnYMdKEsLtA1vYUHFS5pLAW2ZUFxEjINUbkr5YNn4IxeefvL223BEZlsBSH5jZl\/fbzYbQxnvXtIotTho2L02ESaaVPAX5Cf1Q0++Iy7F7T9CDRWpAH5LgOxCHQsf4nUiJ\/h+Mnb+G\/0jwfq634HXxnD8Hb1rVJSadPSN97uk6ILbdI8RMeX5MQ4nS9PcTLdJAhyWktYrDwJZWmDkcqXIDoDFTeg4CG6YGQ7jN+LucLUBwx1DNAf8FqS5tQmdyuur7FPOn2OztYL1xrI\/Pp6r5W2ODJHr0MtKo9+yEI2wvX2ZB8QMS29J6dUbB2PT5D0\/2qi57bhpMdKGKYkNWRiXdujWeEz\/k7fxBwknMaI4QHOeEA0fN4rzWnG+B7E626A6MN4GxlvlzPC36b2FVmo\/RPMWlqhpHPynYsjmArxNfuVsNpoK1hac+Nc4C\/KfduHzBq0hxQ2DFQchaFtM+fRbThu0n5hbJWOhxzG\/XMJ01x\/JC77NZPX86dlHD3QurzSpWbTolkGU1NlVgcihRxXtq4Zwdtk\/vbpJ3XERnoE0EQY0j7rJB4wVm127SmmG8UO79rrmVF\/N7s0v6fxd9eg5HIDTfydFQ3Q6xMJzwK+mY+Uit3bGhM9fAFa1MEidetyDm+g2yJSPg0D3eCqy4KZpC9j\/8NLVC4RXw7oOmyCgKmRHib4NY7lzmd2RuKZekpXUPY5ixol6Kyc+ar2Qzhzi69TSP8wcUlV49gMmGw6GJIcNfKNaV+thCTXgNyHA3ZWmJvnFHhWQ6pOJ78hcUAP0382aztwkhqYQjheGSgiudj1dJ2w9xTHKa7D9Ij9+NATBlcVe3SeItLWRCnMLVGeZ3IbLE31tPQVgdcOUoffpesBx0VFdLiQDpEbgdTGREIh1rY3DGtlIOcTlTL2jiHnRsLUfVOMEJpprQRGzjXyWJm0P28bdFfKO9Y7Xakn9AFkjtn7w6Be3sZrytjukjvxyl4F8ViE3DDMBBIhF8JRh9UE++6YkA4yeGgek5RCvqZNiqUYtLxKqPuF+WMzkEYRVEjYwAd\/f2Q9XEaMPxnCuewsg48gVeOgPheVZLfzF6eVQwvRFfzjcyt9h2DGuuuAa7MeKy1ppw6sv9tfhnUMczbI5CtQqqvIOdIxzLKRRXWhgzABxcfJRwDnmIo\/1cgHt1MWCxKdXbt3DdXMrgwcFUl2GzqBAXoYEbjTmSMQdwN4PQwOf8e16OHfqAWvnpd9DFpkxqjRpGeXX0yglcJmbCC64zCczec2qndBDdx81c5ruszTUa98DInJ8NqQmWBbhIV3oop9+Wzc4hDUjhpLjiVJs8qm9y1zvdzgU1KIhg==","iv":"ae6fe90b6105adccd747f37e70eae2d6","s":"be0c5c3da123b975"}
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