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April 23, 2024
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Fragrance and personal care

Inclusivity, authenticity win over modern beauty buyers

March 26, 2019

The Estée Lauder x Kith collaboration spotlights natural beauty. Image credit: Estée Lauder

 

By Sarah Jones

One of the main factors affecting beauty consumers’ purchase decisions is diversity, with new research finding the majority of buyers prefer advertising that features models of varying ethnicities and body types.

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  1. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  2. Luxury growth at L’Oréal lags in Q1
  3. Saks prelaunches seasonal styles from Prada
  4. Prada to produce next-gen spacesuits as NASA brings first woman to moon
  5. Luxury Unfiltered: Brand stories are the secret to creating desirability
  6. Rolls-Royce to debut bespoke commissions at Auto China 2024
  7. Annual report from Vestiaire Collective makes business case for circularity
  8. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  9. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  10. Ginori 1735 applies pastel twists to tableware staples
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