Fragrance and personal care
March 26, 2019
The Estée Lauder x Kith collaboration spotlights natural beauty. Image credit: Estée Lauder
By Sarah Jones
One of the main factors affecting beauty consumers’ purchase decisions is diversity, with new research finding the majority of buyers prefer advertising that features models of varying ethnicities and body types.
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","iv":"27cebeb3ef48b3939d088d084fac7031","s":"149f2ca6c5e31248"}
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