Marketing
May 16, 2025
The firm’s latest AI-powered introduction, called “Voices Echo,” is designed to identify the cultural resonance of brand campaigns, going beyond traditional metrics to track ROI. Image credit: YSL Beauty
By Amirah Keaton
More than a third of fashion, lifestyle and beauty (FLB) professionals are spending over $500,000 a year on ambassador programs, despite 60 percent stating they find it difficult to measure success, according to Launchmetrics.
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