Marketing
May 16, 2025
The firm’s latest AI-powered introduction, called “Voices Echo,” is designed to identify the cultural resonance of brand campaigns, going beyond traditional metrics to track ROI. Image credit: YSL Beauty
By Amirah Keaton
More than a third of fashion, lifestyle and beauty (FLB) professionals are spending over $500,000 a year on ambassador programs, despite 60 percent stating they find it difficult to measure success, according to Launchmetrics.
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","iv":"c7c0dfcf17f5e7b91e585f527331c313","s":"ec46ca1f4e534087"}
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