Marketing
May 16, 2025
The firm’s latest AI-powered introduction, called “Voices Echo,” is designed to identify the cultural resonance of brand campaigns, going beyond traditional metrics to track ROI. Image credit: YSL Beauty
By Amirah Keaton
More than a third of fashion, lifestyle and beauty (FLB) professionals are spending over $500,000 a year on ambassador programs, despite 60 percent stating they find it difficult to measure success, according to Launchmetrics.
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","iv":"e144ea1ff1f7bd3895e16aee0a0e27a3","s":"2fec03876d868178"}
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