Marketing
May 16, 2025
The firm’s latest AI-powered introduction, called “Voices Echo,” is designed to identify the cultural resonance of brand campaigns, going beyond traditional metrics to track ROI. Image credit: YSL Beauty
By Amirah Keaton
More than a third of fashion, lifestyle and beauty (FLB) professionals are spending over $500,000 a year on ambassador programs, despite 60 percent stating they find it difficult to measure success, according to Launchmetrics.
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","iv":"315bfde62209447cb6ff6546f8dc5520","s":"25c387a187df0a1f"}
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