Marketing
May 16, 2025
The firm’s latest AI-powered introduction, called “Voices Echo,” is designed to identify the cultural resonance of brand campaigns, going beyond traditional metrics to track ROI. Image credit: YSL Beauty
By Amirah Keaton
More than a third of fashion, lifestyle and beauty (FLB) professionals are spending over $500,000 a year on ambassador programs, despite 60 percent stating they find it difficult to measure success, according to Launchmetrics.
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","iv":"0ec5b9b2f5b6532ab163a10150c1de44","s":"b3074f7e4baaa94b"}
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