Marketing
May 16, 2025
The firm’s latest AI-powered introduction, called “Voices Echo,” is designed to identify the cultural resonance of brand campaigns, going beyond traditional metrics to track ROI. Image credit: YSL Beauty
By Amirah Keaton
More than a third of fashion, lifestyle and beauty (FLB) professionals are spending over $500,000 a year on ambassador programs, despite 60 percent stating they find it difficult to measure success, according to Launchmetrics.
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","iv":"a06b61d5282663786f023d52d73308ee","s":"09a87b2133cfe0c4"}
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