Marketing
May 16, 2025
The firm’s latest AI-powered introduction, called “Voices Echo,” is designed to identify the cultural resonance of brand campaigns, going beyond traditional metrics to track ROI. Image credit: YSL Beauty
By Amirah Keaton
More than a third of fashion, lifestyle and beauty (FLB) professionals are spending over $500,000 a year on ambassador programs, despite 60 percent stating they find it difficult to measure success, according to Launchmetrics.
{"ct":"gkxDclj9IRq44KIiOYO4lSmUsl6cCoDQpMhZNulhZV8BoRfIm+rMhOak82c8orMP\/uOUeOh4Q9z5O17+oYDnmE1w5ZdJjoyWC+gN\/adV4MI3BSNcD9xKEly96TUNXLeoUhj2bc9DIYCRNiN1YPSmoRsxDkHEX3gaRUzVTh346JmWSL0caJRlCMTj80MAv25++U9qCvidHSRAwMK7TemLDdTVjMiv0dk9bRxonvN8IWNfm9KQjAnrqGgtG75boNVs9j2iSdzAkza8E2SVOy\/d52FFn5WASkmvgCVl61+QOgmXsRUA9AAn1iYO0yIuI7bOR5B9RyQCDAzX0Ct\/p97TSBb9VrAG\/2c+QBVbQxGj\/5vqvBTKEV9dlrMVXLpZb\/jqrnSTh64vTXO8e8FEiAC2PsDUJhN6X6KzdTTc51AKSfFeMihXzINseK\/NKqjp8T65Cl6SQ6FwXb7A1ICD33ML0Pu\/Lto8bqNdv4TGz5x6Anq3Pny7DoEelqKgPHzFzmnAM94yCMkRwQv2M1JUuG4KTNv22NeFmMB60tivtV5KkCLgDWYywqrpdFuoMQVeVggK4RrnV3ILoz4f9WpMAWHOeuvk0NzrSjUL\/ZoLDO6BDTByIneL\/Fm7zTKc81xi5Bm16wbKBAw6Pa0VBI7rslpmX86rOudZccgWaC3CrOyMgAJkmeRvVqw8vjOcA+I455LDHhOgEeB4GAq0ZMeoGEt0L35Y5IriArBSJY92\/wwZBPnGT6GNBmCEZt0MbSjIno74ui6Ty0GCuHPgEDCqw5LMH5DDhxksw4BEeJovfDOLjT5tD8W53pECQ7OTuh+uggwKa1IbTNMbwaCGbYBMVJ0yXmWjEqIt6hs12QVM95sP3+SD8\/SyLOieaHUoDPgTvuVBMrCCTvXAA6WLtbmY6Im4JcMAP93sUvpCvk0oEZg7n869n\/zvWlANQR4milecGRCWB6URqg1VRLTATPNVex3neT3uHaSc86aCVyImlfP+Fov9EqAnty0FxD0+zolr3qGEhrc53tBaK5larkGdQ3XrogtjJBqkOxKPa0nxdmHf\/whJ1iTe9zQcjSJIhlF2anDkAeOZXwltSnCnDTpo7d7gtlAuYlYSpnl+J+vZJk8gQ\/lgLx9vnDSpWSJYvTEYTMK7M1kb3T+0XGIw9TXs\/e+CNDUnoCqcTDxUFSgYdws8YssoQrV8LYb5fSQU6tksqGo6gZ+Y3OWmKkIqcKl98zK6A+xMc4paZhWD9yLckycpmY8Ngq7Oe2fwGUt+S4u0T4M4i2\/1yxaDwlTiqHbCWVI4XAOafb9Q33TgJdNF1Hy3DXJkqXFoPOJAjaCUwTC7yarL3kNuxIXGUOO46\/l9o6gkk6shDcfJ0tmh2BDAEHUFjLyLzRv9cKQqoPJkkLttETJ1LjO\/qJtAsBgwtC3BTdSVgWAfVjpOFMl9zZob+U1fd8b0tR9kSjT+pkc7+15gdhylUxiLMCiRSOKYCgsnHcQfEbMnvXzwWtzAAJ6k2cxPpJHvPEhFLPxcyI8mn\/7AlCYakG7vZKnuHW8Vd2eQkZtEiZ1ggzurHMDE3qoaiB+ZzVzR6S8+0ie2IqJKuTdqEYPGgrEBAa9lUp0ZL0wqXkPUd45f9zV5NGM8+n+ty3NqdfdTF0JWm43ugXh4+JtyuyijlapdhIfAz+sL7q5zl73CVeWh6nQxmTXiaoQTl3AL5KH1NvTILiopyaLLx2JcfTKG1gDyxDm9esMJ9qkRy6gaqxaPwOYVgtiDxBLDoh+ZTeO4b1tjCmb8GQymyhcGCAidSFNYp8MwycZVWUjeVwADBSUUBWvkfbeWBD\/FGFLFF29pJvMZmgjlPgDF0B2r7FoiuS3vqICLrP4uW231Huw9hc5rJRPX1PPWYDZCgAfimEalkWtIjZqQ8\/9JQb64NzEs2BcQMHTmaYIolMhiVtLNnfdNOrHGH6a8RnaK\/3EkZrAaCjiAmQ1jdU\/s+kcX6OTuXP7AdnOZNvc7U3knUW1aAHSXDZmuh9et+QaA0UoHDGt6cAhMBKngF9uumtVEG4bjCe5KkqN7SsHSAeiVyX2A\/lbgRBs0udpu\/2fsi+sl+dXODEAA6Hknqz+KTSshrzq4y+WXQxm\/OSoRTPjLjoOgtmETEIR3AyLwKdUUEoXpVx7CFPuM1lcMB780GIuxmuLZl+we6vQjQ2g8qb1iTb8mj47pIEI6zOfJsgzEFbs6xqo\/W7AsW\/Dqo3YgEc3ZQFo7BQKzdF02YbIre5n7NjwlC\/b4e5bqNBEU7Qkdzm7zeTeJdAHvmMA4gWr7UQZJK0Xnj99H6yWGUcaO7TQMrM2T6dV3zqJuw285GA\/ZXKeDoskAVOc2PyipOhjf1eJpuYAZIEVhepufl8uTuQsIQ64Zmj3+68rdORpgSQB02sPrPJ+kiA52I6tXquOv2X4qKPTDMWqkNf5836Xi5ebTibSYD48DFkEY+oUtieOpbo4exleOekm3xkP5N1ogv5AZMvyCDNDfyochUR+ZsQK7BfcAhzDkuA4vVEX6rCSvovbTdTrX7LVSqL7ilsA\/P4iIa+Zsrf5tBjunZ6sZpAUS0Zu5wlvqdE3kbgyfYqqXXFMrkn3eznwBlRIMVMEyd91BJWqsHhjPeXAZrpCoOfDuBqqSKgLFPy\/3Y7lyITHqusDgTkUiM5ECMyJN5Rj4cnOWwW9OrdmVq1VSfumF1GCmhZdDnTnUjN9kh+RRhXsVoh4d25ZZ13h9yQtCYV6BIHkKpk1H9ma5+GoeYGqlWeiB+KaD7JMNgbvsx+y8UJqofKCnA8NRvu7BkUErmr2zwHnthlonnr1z54vBYiJdkWQjr1T6qh11xqpcQ+5YtBDi0qNqGb\/rV2UX\/E3lfxNTVHlh7Tpy8KQzJt4NvcekH4cgNCCntkYCFAeukUNWsaKflzOfKgHoJ72O6oLx1aR54BX+mcswcyzl\/w60pcuyHsGI\/ucXk7TlZnuMOI137w4AstQnkaD89N3ueRHILA1+MK5uuP7fMJnBLRxh1dP54n0B6eTGdQAuujlgg+SALDjOHizWtMW1DLYJYSXoXL+W8ymzXoaXrECY+g3P9eI0\/QteJzNQskauTyc\/1pLc\/iWJxCQQDDNXbb4gqcaxFHs1B2xnOHkbsms9gOwTvkcRXMtcwJcP6wvsbGw0jsV53qmPH\/Jfe0yNqm9uIBJQsi07\/pDcPqg8tt3mG9v\/SFrtQQHgaBCFYEECn3TUVltYUGDyErgIaRe22lz5SrCADfHOpKjZgRDzlHriAODWUJcHlfKQIuWPXo8SS\/BV0aDD8xm7KZ4v6vEHbKO0gTNoyH8JJQZ+3uJIWK5e+u+oz195zmOnD7wOXtS3\/3NATgMb+moLX+LdHjgCzDgE6zLSjavHgbX7PpWIYu0xU+E3kEqdsePn26gbJ56LTOl6RV0qwH3aMgv9PGdlqD8nTgg2BQurw1PeFlmeDbWrt6nRXuB\/KKRYHjhLP5SZhJ8Q0uVifDC7qFQf5WlUWDzKw9A5zHfDOAb0g2\/azWFmEi4OCXwg46wshAX10vTA94QUqswlVdcURaT7C5owFvi7IJqJ4ZyipQJ3fuN+jqe3nb9AKe1TTS+yj5HHjdAT5SrFft9ab409dRoUtrSVC3AdI8PKGf26uhZ\/AYWIUuFY9PNOx9VJcIVqy6CM77aKoc7dWLP43EupcJSISqOcXC7B\/QhRPg3PRH0q53wb\/zhQWDYzh5TR584YzrNUiCQqALkgkYMNEKAG8MdywjvYL1sDEVrtXtLgNTLt0SJUTgKdbRu9JFIcr8Ziib4wLOgQE6p13MD40qyRX8E3luVjZRvdR5A5+iHWIg6Sddu+tS0QggWzjki3892aVt+WkCYxppVfYpqnBP5JzzD4siZTISvl\/Q1s0nGhoVmY85e6ENC695bTc1vugdMFR1N+DbhvpC68Eh4D4yAbnhmDjC4UoovncnH\/FwuSx359mgZuj4+fYNyme7mbk\/Bvm2czKTtFfCUOuo9cG1B6lCLyvgCC5ZppGPbCoBlETXyyeeljF7iJ+W2OSrqCOjpjBfL5J3tz2dHevOS5LHX0aSfCv1lKMLuD7aP\/DHaHcTmLMCLFrDY3TN8KMcb0VL47fGocm0b7kcynDgxMZkjeGHSybPL\/iaTdtCHUlpnj\/ltZOiFyClBFUUaRFi0DuMhaYKLQlmLg5Fq6RN5\/H37AzQfmD9\/Ay+jUaM4NKZrM4haF872SRLUGJMc3EvVnYTVa0vTzqm0BjWw3q7FwiLLOuOPbSCxMBw5FwKQ9rkh8AMJvlofYI0N4sJ0YJNzVIhPBr8j0rtfAncpOcPhros6n\/1SDX1LJSNpJZRs81pMj8f1aAZVuq8pLvQxXmo6Xn+9Rhe3R1n9OSrpvv8V0BoHUofTGDcaLxD2SqFDiBDZc+0oDal7SjJ3P0k\/713IR394wYRyhOMCVWtXvXQLOOUSrCW+2J3cqHQV696pRFpMtiHezZb6vnCxWbY794w+QCqyRUXlP4MfMThooBDhbciFg2Hd1qqJdcrm4ZtSTR06KkJHOvFr5rJyuy+yZ9YcInZY7EjjbN993PoVEq5PAHH+u\/hWSmNwPhqPlJn3wwWJV0W840jBJaSuYG02ntBLAq7NSUBkw\/WKiEDwB0CY1clMXJE97K45\/7PK6UE5BlynNQRoCThBrTG0FWZYVKMpw27SkTMbSXhn3KXIMjy2Vs92VfRJ\/fyFrbuIwS79EaRcrovVx6LcnR1Qjz5A1W18lu0xcpsiOvEzjnD9R1qIfKIRhR0pVmffLH1k4Kd2Un41mEH6KkYpkx3iMhlSSC8AMfziKuFC+HrXDaRiYa0zhsTfxobJhsSII9U1OlmTQZ6ve0UVbMs6ifcOD97qhxOxcaq9IXZ+HZXP0pV1xioHod9oPncUFuLR3+WGW9pcQKfP6o6+s3hUlf5BYBmY7XEWcyYTOYoO5HqvatGgNwaXYnLRJ\/HM4V3dHUe\/YmjrFwPuBZXZCovs0mN9tPvy4lYLBPSYmWFaPbmZw3mMi401iu+3l5d3e9QxmKq4QKwoUe7Ro+m88RBhf89Ytc3ze7vkykBt16OZerZmoi0eUuO8vBXLxbdlR+IFT0utIimZdFV8C1gEx9Jb+VRHz\/hr6gY4\/K3WxhMj\/QNISGoj3oh1ffQ+WBNrI4Kb3Uq7vQjAuyZ2b681BphT9k7HWqSKuQ\/mfvvywIdm9lv+ImZkqfDr9ZDeDQeuNA0QHxMj+gUJUzdG7ueK4Vn7PEpuzHjV\/MNPPfCBzKEd7HbMDcC6bN0nZciIi1PzjWhVZXKlWajAhIZr3+N7pjcTR+MjQQmVivNhXSeZEy5rKnCkzW5iYyZnTFY1HK9F5Q8Huv2bQ0KUJ5PO2aw0IyQzWDF0nN9AntL9HXRWcEnGjwUElSG\/okHK84tvDAG6dHfqqNvzHtY9E5LYGgdPPLBw87hg2Y2eil\/xqqgnzYorvChial7SHQZyHHSuk54QgFmofjmoFKgJtWWkLGnUMZnNHic3xel5JSJUikb3ruAYa6ZBj+2JTLTU7mnz2257bwmicEGQRLx0sATtpbrIPtv2ludHkRABEGdfazdop93+u4yuBrmgWYpHN63VlxcxHQdHUZ8dfEEXoV2gfb9CjsB4LGwFeY5hF9YgO8IHa8DT7A3ck5EbFDv2cME9ioUB43mSPCBvIp030JDTYjyIdhu9EiX0FzT2DZ1vZVcRlfx1Xckl8fOBZo+7dfbhODQfhHP1oFTliIxjtmnD+rVhfoR+OjPKzdR+WNBod5UQZFg\/pqeRVtmsIjAg2WrwFeMRooXhXKHhaabjUtAQC9DsFwFOtEZ+UQtF6uUpGK+4IG08GFgZy0P86p\/lJY0IdRiADfdTJ\/Yw5maaduo9CjXbhpfJez97rgN18wIfL2s0lenV2MUPp\/hsZkpmEM8WnaZ3u1KPd1ZW77fgikBEQ0P80oUPYlQzDUR8erWVnNcFSv1q40x6GtCzZACHfgDfXZFrosFq4S4VUL6uUpH\/+FrJ5BmukUQrWnYGd2TKtJQuNRNswRn66YFiZODIGnqfknmN7TjojmkeKojKoBfHJRXTT4rAvdzMbsrxqdjhWsT4xzmVk0wLwXPYNhDB9W9e4lncfx+1OeECLgIAKV6RdjP1C6DijujxYFZx10\/APS+78xU70BCvxlA1X\/2Ci9fEj\/fnIT9uoHufHpOjgGlI+jJTct6O5WjMpcrYPoobSsO0BY004PEqQqyGqw9dsU568ZhxwFTAlleGz9zdop4MOVcAMC+rlJ1nIwOZBr1NEeXM6R1I6JooKqrFpONDEV1FacQPVSCagGFVEWdOneRzGrr5Yh1ooeB2amD4FFffWiYEgIG5\/HGv7oW4bS93guvEAJ5uHgewRtlPaVIijE+ZvngplmslamqnUDhtMdIjkPB3sef30PXDQETBVeu3afCSDPQNcUkOKXLH2TkSUcYGofCit9HNhytYSuo0t3x0QOjKLvtEpdgTAgf6hRjPHO2WuQZUAAVxBlOA4CTwUQidsubBvJwx2sNIUWFtqQ97PTATcyd7CTNCSb6A\/vJPw8XBJ46qR0SCPhXdYMGEA6FpcMzHjSxAO7wp9MQcqtnrpLM1qpoVUlEdsnmpjuun9C2pAhTLc\/qUsikpZ7MVzm3kDzF2zg39gMKcxiUJ6Z+iXB0vYDbS1RWMKIrNPQyTqdqVxH8BN1DJlQvV8eoo5kBnMD7UfS+omcDGDm6N1TNPs95FX8xXcVz5qPCdIWlNpaI4D32igYJ0LPLNf\/YBrwvP2RKo6A2J5LWj5naKHZoFnDVfN6sXwAYoteMGRLH2K9bOk8PPe5+y7MIs9J\/d\/bIHtwg\/osTQmHe9Jp7wFT604E9hdWtMIS63DZuhP2\/bov4WkMbXLkOCgnyqYCzz8yqYdPV8hnEUhE6SEyeH+OH2qz0Sw2JzTXhz1Y5VmcuzzQM5z0prHbw1vYlFuFqDkFSXYRvVHfj+hPdvILpbC6CzhXbou7Wz+WFd5jJ3aKAMndSuJaLty\/Dt7D9AdfWXRaUKarrgevyD0HdY3BawBxH3VxUm8SWiENEGSz3rhVP5P4ofNZ11m8Cxs0KXRO4wF0qxa591rXQtMmnWPeRL7csbWZug9fu5X20zELER+rLMdIRsi6TgzuEQV5NSe5dhvdHqFKKHPs3tbiZMjBD1trthDjjehuScsE8uXYTA4m6CS75MS3+gzh269ZrcRR2NGSa5LnzInEUXxVW3YO8W+ARwC6Pi7yBeGn8xGOs7LsqE3prw9g2HmrlUa0RTyMkJucLv2xMjhA1CdSOyBqMxeixOokGJq9XPgjoNVNM\/KlLow4HkmwsB2JmLQUDkKIS0CJZLUOBsX4u6p+WLeitq\/Tx0In9Hno8x7LIDijLtzUfPW1A2wwjKnWWWSiNHtuQ400CI6hxh2RHTBeKp5pmaK8GT42RIzfqdsaNcygdHZLjFEdBvUmFcXMSYFuUzyE2qt9FbHWbrgQqiO5trVj59E+ZwWSazQxCpJdD33sc1ywy5BHezoJrwIcLtldy4e++zI\/M3mDiBo4Su9t3Hb\/bsUCvwjVxFcQ\/GMrzBNoswIVraE19Z4KYsnFXokQMXKQtXlVA629pUFYvmEun3ywnvOaD6+oHR42fvOCKyPxPm9A4Dvkr+1nnoEeg6Tysme+GvxmXSEF5tV5cWCL\/78AKMNW3ApCVLb\/bWN2hPnVarSeH1wYTyfN7wZ8jLIb39cEhqwKwsTNx4qnc8Rf+2vI0IOUpyCguv5IUmWh4f1TC3gKrXG4eDKXB\/+zwhFAZcdqxLg4tJdfvKONoRTSYtNC6Vpim9sPnSdCaMiW\/+NJhjg9Gmwv0VcXbUDVqlGYbV43PglsLqmIZjGiWnakHz2u+7AxX45woDGk34IQ58lhYn\/31i0W+ACVtXlluMYq6RcqVqUdKTPW8o7KO3H+4MHiYh3FI7bIK5hpwluvtBpzhjWQTu5PzAUX8ETM65gTJCK+IEOLEtC7tFOvZzYT6CazjMUKPH8Y3mfBVOn3kCQzBxaqV79pH3tqQghRL1svIuqeDJwk10LYpM6symeuaXxY1d0rw1o1HKcqLgk2KnZ1NHHklnBl4wTIYh4zOWwu4TpLyZ0+l+olfmtlacQT3HkEIH6mSuEmdKurzAUqUbwy6AaRscGQU8cbjAAAmrkwwGP7YZWLohnKczBUQRB30a\/81W7u2fxzZ8XbSgkxStRegq1YobmDD\/JHJ9376nKWcj0yjVJVa7K5HNEb\/i0fQJRLnqE3uFo5bt4xPW+1\/FWkiUYDZdzdAiNVsTDAtqCyq28oiJiJsRnzT744HVh11ElkG+vLo4rXCLuxt103Bd18xNAEYHVjjqOHc0L05vGd9ICdOrGbviBHzy6y+AXXBcs1GJKrkI7xAF1QGMQqMCC1zlFNfYjY826nVP1B2gvwj\/6Y6+VUHcWnYrYCZ1rae1Ktk1e6FbZ0mJ1X3fAAMJrGvWpNmcMfnZiFDEn33qaMpfos72H0827+5xXSvJaP63rq3W54301CiHYf08iBMaaW69Fcn1pzppv5h2FRGEt3bkxN21flyf8td\/3npzwCzNEvd7jxt9Q8v3dcIct0y5p\/Q3TRxx7i\/SKoSQpYDXs\/JinXfqLF3LSmBw4Ohhd4lq3pL3ARc5BaDplKd79bPB0JPkVj5TINmKhS7QsqT2qg\/CfNCSlxcTHNTHyjSHUXwj3EGTgd\/j3BA6tf7vR4s60NH8igzMhHQV4CAVe\/QNzZA9+y8fUANwUYMy0nhMqQ6YJziyPDL+UACBvuQsP8U8a7M5IJaa\/N7IQfq5VXeQLxOMO19TCbNB3E+Zfna656h0QWWVrqdWQ9JsRILbFKiqp1UZvS\/0\/htwYYkVqjMPecu8nAFzzsqeP8HXaPHX+EEk+uDiTuztUjYva2wa9s2eGdDrKZ8wahWIYNm5XLu4HM2\/cQ4bpQlVNhXxnXfdId2QOhDTK5Z2gvuzo1ax6zg7NBK3oInu0Yk8S4R6wNWsIdQlULWtsccVue0e+HAFLSG33TYNeItPOBqGLiqEcH7u+DJK5vnKjkl2WmPuoxj0Y7SRGBpCjpy2V1K\/KjQUdR22BVEruYacJE\/FbXCNRx5sR3CJnqC+RGWDOiTLAVxpca0g7lXWkrAFxqov4KQUufIurHQklMYkNu629V5tjakVdb9Gzp8abY\/ZTyB7iraDHe0p8c5ufVd1b78SZqmHW+ZkfCDA20HaOuBhIr1KStK5tQMZw55SEH95YhwNwVo6Lj51zxLzkcmiC82kZkYWk5YJR4xn81oufppkN0QwjScSgmpuJ6oKGm32B0Yai7LItH0Aj5bXJnIlS1Mxmp5sEyd1pRxHHsuWElO7lCGFjDUeX\/man2YvMFK+IS80Q\/QMYhja0Et+75+Gg2SkbAPNn03VId98TK428B7RG+Cm4A9hN0SbG7VhgmzQwsa7YKemGdV04TFsOBlAlDsb5K9QOnGx8PxU+VV1DNhflzTjBUPDbvqaB2KHxX1PIa1CLP8A=","iv":"d5a2bfb41efcbbf87fa4bf82ac32e390","s":"fee2368466368ff0"}
Share your thoughts. Click here