Marketing
May 16, 2025
The firm’s latest AI-powered introduction, called “Voices Echo,” is designed to identify the cultural resonance of brand campaigns, going beyond traditional metrics to track ROI. Image credit: YSL Beauty
By Amirah Keaton
More than a third of fashion, lifestyle and beauty (FLB) professionals are spending over $500,000 a year on ambassador programs, despite 60 percent stating they find it difficult to measure success, according to Launchmetrics.
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","iv":"d06990edd2afe83418bfab97a954e35d","s":"739b3e762a0543be"}
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