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Feb. 27, 2026
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Marketing

Indirect coverage delivers 77pc of brand ambassador value: Launchmetrics

May 16, 2025

Launched on July 31, the new campaign is live on the digital and social channels of both the brand and the involved talents. Image credit: YSL Beauty The firm’s latest AI-powered introduction, called “Voices Echo,” is designed to identify the cultural resonance of brand campaigns, going beyond traditional metrics to track ROI. Image credit: YSL Beauty

 

By Amirah Keaton

More than a third of fashion, lifestyle and beauty (FLB) professionals are spending over $500,000 a year on ambassador programs, despite 60 percent stating they find it difficult to measure success, according to Launchmetrics.

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  1. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
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  3. Rolex Awards welcomes 50th laureate class
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  6. SCAD lands $10M jewelry program endowment
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SCAD lands $10M jewelry program endowment
Loewe names 2026 Craft Prize finalists
Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton