Marketing
October 19, 2021
Engagement can reveal more about an influencer than total followers. Image credit: ListenFirst Media
By Sarah Ramirez
Marketers working with influencers should have a strong understanding of their social media content to maximize campaign performance.
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","iv":"6f181f2062b49e6356fef803894623d6","s":"511625221dd7ac03"}
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