Research
April 30, 2020
Influential musician Billie Eilish in Chanel at the Oscars. Image credit: Billie Eilish
By Dianna Dilworth
Investments in influencer marketing programs have grown 10-30 percent in early 2020, and these numbers may continue to rise as stores are closed and brands look for new ways to maintain sales during the global lockdown.
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