Research
April 30, 2020
Influential musician Billie Eilish in Chanel at the Oscars. Image credit: Billie Eilish
By Dianna Dilworth
Investments in influencer marketing programs have grown 10-30 percent in early 2020, and these numbers may continue to rise as stores are closed and brands look for new ways to maintain sales during the global lockdown.
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