Research
April 30, 2020
Influential musician Billie Eilish in Chanel at the Oscars. Image credit: Billie Eilish
By Dianna Dilworth
Investments in influencer marketing programs have grown 10-30 percent in early 2020, and these numbers may continue to rise as stores are closed and brands look for new ways to maintain sales during the global lockdown.
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