Research
April 30, 2020
Influential musician Billie Eilish in Chanel at the Oscars. Image credit: Billie Eilish
By Dianna Dilworth
Investments in influencer marketing programs have grown 10-30 percent in early 2020, and these numbers may continue to rise as stores are closed and brands look for new ways to maintain sales during the global lockdown.
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