Research
April 30, 2020
Influential musician Billie Eilish in Chanel at the Oscars. Image credit: Billie Eilish
By Dianna Dilworth
Investments in influencer marketing programs have grown 10-30 percent in early 2020, and these numbers may continue to rise as stores are closed and brands look for new ways to maintain sales during the global lockdown.
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