Research
April 30, 2020
Influential musician Billie Eilish in Chanel at the Oscars. Image credit: Billie Eilish
By Dianna Dilworth
Investments in influencer marketing programs have grown 10-30 percent in early 2020, and these numbers may continue to rise as stores are closed and brands look for new ways to maintain sales during the global lockdown.
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