Research
April 30, 2020
Influential musician Billie Eilish in Chanel at the Oscars. Image credit: Billie Eilish
By Dianna Dilworth
Investments in influencer marketing programs have grown 10-30 percent in early 2020, and these numbers may continue to rise as stores are closed and brands look for new ways to maintain sales during the global lockdown.
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