Research
April 30, 2020
Influential musician Billie Eilish in Chanel at the Oscars. Image credit: Billie Eilish
By Dianna Dilworth
Investments in influencer marketing programs have grown 10-30 percent in early 2020, and these numbers may continue to rise as stores are closed and brands look for new ways to maintain sales during the global lockdown.
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