Luxury Daily
World’s leading luxury business publication
May 22, 2019
  1. Luxury M&A to continue due to succession, technology
  2. Moncler strategy based on speed, creativity and flexibility
  3. Person-to-person connection keeps bricks-and-mortar retail relevant
  4. Diamonds facing increased demand, disruption
  5. Burberry holds space in Mykonos, celebrating Riccardo Tisci's first collections
  6. People are behind meaningful growth: Alexander McQueen CEO
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  8. Day's wrap: Puig, Highsnobiety, Private Jet Card Comparisons, Burberry, Audi and Prada
  9. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  10. Luxury watch market, BMW, Chanel and Burberry - News briefs
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Marketing

Influencer marketing brings relationship building into digital age

September 8, 2016

Image courtesy of Dolce & Gabbana Image courtesy of Dolce & Gabbana

 

By Sarah Jones

The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for participation from labels, forcing brands to let go of some control over their messaging.

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  1. Luxury M&A to continue due to succession, technology
  2. Moncler strategy based on speed, creativity and flexibility
  3. Person-to-person connection keeps bricks-and-mortar retail relevant
  4. Diamonds facing increased demand, disruption
  5. Burberry holds space in Mykonos, celebrating Riccardo Tisci's first collections
  6. People are behind meaningful growth: Alexander McQueen CEO
  7. Highsnobiety enters ecommerce with collaborations, curated collections
  8. Day's wrap: Puig, Highsnobiety, Private Jet Card Comparisons, Burberry, Audi and Prada
  9. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  10. Luxury watch market, BMW, Chanel and Burberry - News briefs
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