Luxury Daily
World’s leading luxury business publication
Oct. 28, 2020
  1. Swiss execs forecast difficult outlook for country's watch industry: Deloitte
  2. Online holiday shopping predicted to grow in coming "cyber months"
  3. Day's Wrap: Tiffany, LVMH, Tapestry, Lexus, Taobao, TCS World Travel and ethical diamonds
  4. Porsche introduces Taycan to Middle East with Burj Khalifa display
  5. Tiffany chief sustainability officer Anisa Kamadoli Costa receives industry honor for ethical leadership in jewelry
  6. Which brands have perfected digital storytelling in China?
  7. Tiffany, LVMH may cut sales price in new round of acquisition talks
  8. Estée Lauder promotes self-care in upbeat ad campaign featuring Broadway star
  9. Jaguar designers share how COVID-19 has shaped their philosophies
  10. Tapestry names Joanne Crevoiserat CEO
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Influencer marketing brings relationship building into digital age

September 8, 2016

Image courtesy of Dolce & Gabbana Image courtesy of Dolce & Gabbana

 

By Sarah Jones

The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for participation from labels, forcing brands to let go of some control over their messaging.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Swiss execs forecast difficult outlook for country's watch industry: Deloitte
  2. Online holiday shopping predicted to grow in coming "cyber months"
  3. Day's Wrap: Tiffany, LVMH, Tapestry, Lexus, Taobao, TCS World Travel and ethical diamonds
  4. Porsche introduces Taycan to Middle East with Burj Khalifa display
  5. Tiffany chief sustainability officer Anisa Kamadoli Costa receives industry honor for ethical leadership in jewelry
  6. Which brands have perfected digital storytelling in China?
  7. Tiffany, LVMH may cut sales price in new round of acquisition talks
  8. Estée Lauder promotes self-care in upbeat ad campaign featuring Broadway star
  9. Jaguar designers share how COVID-19 has shaped their philosophies
  10. Tapestry names Joanne Crevoiserat CEO
VIDEOS
More Videos

MORE IN Marketing
Which brands have perfected digital storytelling in China?
Pandemic disruption will create trust issues for customers into 2021
As pandemic progresses, luxury female buyers are seeking responsibility and transparency
Register for free webinar Oct. 30 on ever-changing luxury landscape
Future of fashion rests on brands’ ability to authentically connect
Hermès, Dior and Louis Vuitton most resilient brands in luxury



RECENT ARTICLES
Fashion is still in fashion, according to the Lyst index report
VistaJet introduces a new world of travel opportunities
Online holiday shopping predicted to grow in coming “cyber months”

Swiss execs forecast difficult outlook for country’s watch industry: Deloitte
Which brands have perfected digital storytelling in China?
Subscribe now: Full access to 90,000+ articles, reports, videos and images