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Marketing

Influencer marketing brings relationship building into digital age

September 8, 2016

Image courtesy of Dolce & Gabbana Image courtesy of Dolce & Gabbana

 

By Sarah Jones

The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for participation from labels, forcing brands to let go of some control over their messaging.

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  1. Balenciaga pulls controversial ad campaign featuring kids amidst uproar
  2. Luxury gets more unaffordable as prices hike amidst crisis, inflation and looming recession
  3. Gucci, Sephora, Sotheby's, Porsche, Saks, Balenciaga and Pomellato
  4. Valentino seeks to elevate in-store experiences with global retail redesign
  5. Raf Simons shutters eponymous label as concerns grow over luxury's breakneck pace
  6. Whatnot's Mimi Sheng: Luxury Woman to Watch 2023
  7. Inviting nominations for the 2022 Luxury Daily Awards
  8. Invitation to participate: State of the Luxury Market 2023 Survey
  9. Pomellato releases video showing support for female victims of violence
  10. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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Gucci, Sephora, Sotheby’s, Porsche, Saks, Balenciaga and Pomellato
Inviting nominations for the 2022 Luxury Daily Awards