Luxury Daily
World’s leading luxury business publication
Jan. 23, 2020
  1. Kenzo is first LVMH fashion label to open on Alibaba’s Tmall
  2. Day's wrap: Alibaba, Kenzo, Starboard and Sephora
  3. Miu Miu takes artistic approach for spring ads
  4. Cruise line retail is about relationship building: Starboard exec
  5. Starboard to sell private-label Sephora cosmetics for first time at sea
  6. Urban air mobility is simultaneously time saver, status symbol: Blade exec
  7. Alibaba cites strides in IP protection efforts with brand, tech help
  8. Consumers more apt to call on travel advisors for complex, costly trips
  9. Heard at NRF: Contradictory conversation from vendors – “Unified” but “Decoupled”
  10. Sales associate service still key differentiator for retailers
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Influencer marketing brings relationship building into digital age

September 8, 2016

Image courtesy of Dolce & Gabbana Image courtesy of Dolce & Gabbana

 

By Sarah Jones

The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for participation from labels, forcing brands to let go of some control over their messaging.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Kenzo is first LVMH fashion label to open on Alibaba’s Tmall
  2. Day's wrap: Alibaba, Kenzo, Starboard and Sephora
  3. Miu Miu takes artistic approach for spring ads
  4. Cruise line retail is about relationship building: Starboard exec
  5. Starboard to sell private-label Sephora cosmetics for first time at sea
  6. Urban air mobility is simultaneously time saver, status symbol: Blade exec
  7. Alibaba cites strides in IP protection efforts with brand, tech help
  8. Consumers more apt to call on travel advisors for complex, costly trips
  9. Heard at NRF: Contradictory conversation from vendors – “Unified” but “Decoupled”
  10. Sales associate service still key differentiator for retailers
VIDEOS
More Videos

MORE IN Marketing
Ferrari is world’s strongest brand, Bernard Arnault second-best brand guardian
Consumers want purpose-led brands: UBS exec
Companies should play integral role in shaping sustainable future
Have luxury brands learned their lessons about Chinese New Year campaigns?
Elevated moments differentiate luxury experiences
Giving audio advertising a shot



RECENT ARTICLES
Ferrari is world’s strongest brand, Bernard Arnault second-best brand guardian
Sales associate service still key differentiator for retailers
Consumers more apt to call on travel advisors for complex, costly trips

Subscribe now: Full access to 90,000+ articles, reports, videos and images
Alibaba, Kenzo, Starboard and Sephora
Burberry, Barneys, German automakers and Jaguar Land Rover – News briefs