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Jan. 16, 2019
  1. Day's wrap: Guerlain, Louis Vuitton, Gabriela Hearst, Rolls-Royce, Private Jet Card Comparisons and Porsche Design
  2. How can luxury retailers combat return fraud?
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  7. New! Luxury Daily's State of Luxury 2019 report: Prosperous year, but dark clouds
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Marketing

Influencer marketing brings relationship building into digital age

September 8, 2016

Image courtesy of Dolce & Gabbana Image courtesy of Dolce & Gabbana

 

By Sarah Jones

The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for participation from labels, forcing brands to let go of some control over their messaging.

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  1. Day's wrap: Guerlain, Louis Vuitton, Gabriela Hearst, Rolls-Royce, Private Jet Card Comparisons and Porsche Design
  2. How can luxury retailers combat return fraud?
  3. Guerlain brings Bee bottle to life in film
  4. Guerlain, Louis Vuitton, Gabriela Hearst, Rolls-Royce, Private Jet Card Comparisons and Porsche Design - Live news
  5. Ralph Lauren goes back to basics with new Denim & Supply brand
  6. Dior enlists new crop of artists for Lady Dior collaboration
  7. New! Luxury Daily's State of Luxury 2019 report: Prosperous year, but dark clouds
  8. Beauty blends physical, digital in personalization push
  9. Gabriela Hearst to grow backed by LVMH
  10. China’s new ecommerce laws to disrupt global luxury sales
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