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Marketing

Influencer marketing brings relationship building into digital age

September 8, 2016

Image courtesy of Dolce & Gabbana Image courtesy of Dolce & Gabbana

 

By Sarah Jones

The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for participation from labels, forcing brands to let go of some control over their messaging.

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  1. Day’s wrap: LVMH, Valentino, Ruinart and Sotheby's
  2. Les Journées Particulières returns as ultimate open house for LVMH lovers
  3. W magazine enhances print’s fixed plane via September issue AR activation
  4. Ruinart continues melding Champagne, art and the environment
  5. Louis Vuitton welcomes TV star Millie Bobby Brown as house ambassador
  6. Free webinar: 5 trends in the luxury goods industry
  7. Brands must prepare for a beauty renaissance: report
  8. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
  9. Wardrobing in China poses a real risk to fashion
  10. Dior explores ancient textiles for summer menswear
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