Luxury Daily
World’s leading luxury business publication
Nov. 13, 2019
  1. Bleu de Chanel dives deep with new campaign
  2. Day's wrap: Blue, Instagram, WatchBox, Gucci, Champagne Bollinger and Luxury FirstLook 2020
  3. Register Now: Luxury FirstLook 2020 New York Jan. 15
  4. Are Chinese consumers moving from spending to saving?
  5. Geopolitical, economic uncertainty slowing luxury real estate pricing growth
  6. Register Now: Luxury FirstLook 2020 New York Jan. 15
  7. China, Ferrari, Singles' Day and Hearst - News briefs
  8. Current retail technology and consumer behavior not yet in sync: report
  9. Blue, Instagram, WatchBox, Gucci and Champagne Bollinger - Live news
  10. Luxury brands invite shoppers to indulge for Singles’ Day
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Influencer marketing brings relationship building into digital age

September 8, 2016

Image courtesy of Dolce & Gabbana Image courtesy of Dolce & Gabbana

 

By Sarah Jones

The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for participation from labels, forcing brands to let go of some control over their messaging.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Bleu de Chanel dives deep with new campaign
  2. Day's wrap: Blue, Instagram, WatchBox, Gucci, Champagne Bollinger and Luxury FirstLook 2020
  3. Register Now: Luxury FirstLook 2020 New York Jan. 15
  4. Are Chinese consumers moving from spending to saving?
  5. Geopolitical, economic uncertainty slowing luxury real estate pricing growth
  6. Register Now: Luxury FirstLook 2020 New York Jan. 15
  7. China, Ferrari, Singles' Day and Hearst - News briefs
  8. Current retail technology and consumer behavior not yet in sync: report
  9. Blue, Instagram, WatchBox, Gucci and Champagne Bollinger - Live news
  10. Luxury brands invite shoppers to indulge for Singles’ Day
VIDEOS
More Videos

MORE IN Marketing
Register Now: Luxury FirstLook 2020 New York Jan. 15
Instagram to test hiding likes in the US
Gucci breaks gift-giving holiday campaign with trademark exuberance
Emerging female elite demands new approach from luxury business
Luxury brands invite shoppers to indulge for Singles’ Day
Fast, transparent response to crises breeds continued brand loyalty



RECENT ARTICLES
Day’s wrap: Vacheron Constantin, Ferragamo, Vogue, Maserati, Sotheby’s Home and Prabal Gurung
Ferragamo’s Q3 revenues decline 3pc amid hit to Hong Kong retail
Maserati piques customer interest with behind-the-scenes access to innovation lab

Fashion designer Prabal Gurung throws the book
Vacheron Constantin renewed cultural partnership with France’s Louvre to birth exclusive timepieces
Sotheby’s Home branches into secondhand hard luxury