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Marketing

Influencer marketing brings relationship building into digital age

September 8, 2016

Image courtesy of Dolce & Gabbana Image courtesy of Dolce & Gabbana

 

By Sarah Jones

The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for participation from labels, forcing brands to let go of some control over their messaging.

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  1. Gucci visits Hyde Park in winter campaign
  2. Day's wrap: LVMH, US travel ban, Watch Week, Belmond and marketing webinar
  3. LVMH revenues top $54B in 2020, as fashion leads recovery
  4. Lexus is ‘all in’ with its newest sports sedan
  5. Relationships are the new currency in luxury sales
  6. Whitehall Interiors' Sara Ianniciello: Luxury Woman to Watch 2021
  7. Outlook 2021: Watchmakers, jewelers bank on new retail strategies for growth
  8. Burberry transforms customer experiences through digital innovation
  9. How retail continues to adapt to the post-COVID world
  10. Pandemic spurs ‘mini-urbanization’ in bedroom communities
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