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Marketing

Influencer marketing brings relationship building into digital age

September 8, 2016

Image courtesy of Dolce & Gabbana Image courtesy of Dolce & Gabbana

 

By Sarah Jones

The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for participation from labels, forcing brands to let go of some control over their messaging.

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  1. Introducing Luxury Women to Watch 2022
  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  3. Louis XIII gets a taste of gamification with immersive experience
  4. Mobile reigns supreme as holiday shopping channel
  5. How should luxury brands navigate creative shift on social media?
  6. Balmain unveils new logo, monogram
  7. Dior reinvigorates Miss Dior with latest floral romance
  8. Audi offers vision of progress in Janelle Monáe campaign
  9. Gucci is 2020 Luxury Marketer of the Year
  10. Gucci offers consumers stylish avatars in gaming collaboration
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