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Sep. 23, 2018
  1. Instagram furthers ecommerce push with shoppable Stories, Explore
  2. TrueFacet branches into brand ecommerce as online jewelry sales grow
  3. Announcing: Luxury Marketing Forum New York Sept. 26
  4. Mobile shopping and in-app sales on the rise: Criteo
  5. Luxury facing a digital-or-die dilemma: BCG
  6. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
  7. Burberry delivers faster fashion with ecommerce feature
  8. Savelli, Gemfields fuse technology, jewelry with $244K smartphone
  9. Saks acts as cornerstone of Houston Galleria's $250M transformation
  10. Tiffany leverages Net-A-Porter’s audience to bring designs to next generation
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Marketing

Influencer marketing brings relationship building into digital age

September 8, 2016

Image courtesy of Dolce & Gabbana Image courtesy of Dolce & Gabbana

 

By Sarah Jones

The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for participation from labels, forcing brands to let go of some control over their messaging.

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MOST POPULAR
  1. Instagram furthers ecommerce push with shoppable Stories, Explore
  2. TrueFacet branches into brand ecommerce as online jewelry sales grow
  3. Announcing: Luxury Marketing Forum New York Sept. 26
  4. Mobile shopping and in-app sales on the rise: Criteo
  5. Luxury facing a digital-or-die dilemma: BCG
  6. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
  7. Burberry delivers faster fashion with ecommerce feature
  8. Savelli, Gemfields fuse technology, jewelry with $244K smartphone
  9. Saks acts as cornerstone of Houston Galleria's $250M transformation
  10. Tiffany leverages Net-A-Porter’s audience to bring designs to next generation
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