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Sep. 18, 2019
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Marketing

Influencer marketing brings relationship building into digital age

September 8, 2016

Image courtesy of Dolce & Gabbana Image courtesy of Dolce & Gabbana

 

By Sarah Jones

The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for participation from labels, forcing brands to let go of some control over their messaging.

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  1. Chanel's fashion history traced in "literary museum"
  2. Cincoro Tequila taps into NBA fanbase with ultra-premium spirits
  3. Seabourn extends UNESCO alliance in preservation push
  4. Oscar de la Renta teams with Dream Foundation on fundraising fete
  5. Dior goes for gold with flashy J'adore campaign
  6. Yoox Net-A-Porter poaches senior talent as fight for luxury ecommerce intensifies
  7. Apple, Piaget, Ritz-Carlton, Christie's, Forrester & IBM to speak at LuxeCX Sept. 25
  8. Day's wrap: Stuart Weitzman, Fendi, Seabourn, Oscar de la Renta, Four Seasons and Central Park Tower
  9. Burberry uses Snapchat to share video and capture consumers' attention
  10. Bleu de Chanel dives deep with new campaign
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