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July 31, 2021
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Marketing

Influencer marketing brings relationship building into digital age

September 8, 2016

Image courtesy of Dolce & Gabbana Image courtesy of Dolce & Gabbana

 

By Sarah Jones

The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for participation from labels, forcing brands to let go of some control over their messaging.

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  1. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  2. Webinar: Off the wall: Trends in color, paint and wallpaper
  3. How luxury brands can win Gen Z and millennial shoppers
  4. Adam Driver becomes his own hero in Burberry fragrance push
  5. Bloomingdale’s partners with DonorsChoose for back-to-school support
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. LVMH, Elle celebrate craftswomen with Prix des Artisanes
  8. Luxury labels still slacking in transparency efforts
  9. Prada recruits Jake Gyllenhaal as fragrance frontman
  10. EU high court to rule on whether Amazon liable for listing, stocking and delivering infringing items sold by merchants on its platform
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