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Marketing

Influencer marketing brings relationship building into digital age

September 8, 2016

Image courtesy of Dolce & Gabbana Image courtesy of Dolce & Gabbana

 

By Sarah Jones

The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for participation from labels, forcing brands to let go of some control over their messaging.

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  1. Michael Kors' Jimmy Choo acquisition could signal first US luxury conglomerate
  2. Affluent consumers want less branding, more personalization: Sabre
  3. Top 10 luxury brand social videos of Q2 2017
  4. Alexander Wang’s latest collection is only available through texting
  5. Youthquake: Off the scale
  6. Tiffany scrawls handwritten “I love yous” on Instagram
  7. Mercedes ranks as the top engaging brand on social: Origami Logic
  8. Gucci goes retro-futuristic for fall/winter 2017
  9. Bentley, Jimmy Choo, Guo Pei, Armani, Farfetch, Tiffany and Gucci - Live news
  10. Farfetch adds 1stDibs’ CEO to board of directors
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