Luxury Daily
World’s leading luxury business publication
Nov. 13, 2018
  1. Collaborations, co-creation allow luxury to remain relevant
  2. Day's wrap: Coty, Richemont, blockchain, Jean Paul Gaultier, Celine and Porsche
  3. Ecommerce needs to be consumer-oriented: LVMH exec
  4. Access, comparable pricing can spur emerging market buying
  5. Celine releases new bag collection four months prior to apparel
  6. Register now: Luxury FirstLook 2019 New York Jan. 16
  7. Blockchain technology allows luxury brands to be more transparent: Ethereum
  8. Alibaba sets eyes on leading global commerce
  9. Richemont sees online growth after YNAP, Watchfinder acquisitions
  10. Sustainability challenge revolves around consumer communication
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Marketing

Influencer marketing brings relationship building into digital age

September 8, 2016

Image courtesy of Dolce & Gabbana Image courtesy of Dolce & Gabbana

 

By Sarah Jones

The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for participation from labels, forcing brands to let go of some control over their messaging.

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  1. Collaborations, co-creation allow luxury to remain relevant
  2. Day's wrap: Coty, Richemont, blockchain, Jean Paul Gaultier, Celine and Porsche
  3. Ecommerce needs to be consumer-oriented: LVMH exec
  4. Access, comparable pricing can spur emerging market buying
  5. Celine releases new bag collection four months prior to apparel
  6. Register now: Luxury FirstLook 2019 New York Jan. 16
  7. Blockchain technology allows luxury brands to be more transparent: Ethereum
  8. Alibaba sets eyes on leading global commerce
  9. Richemont sees online growth after YNAP, Watchfinder acquisitions
  10. Sustainability challenge revolves around consumer communication
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