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March 24, 2019
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  4. Tiffany records 7pc growth for 2018, despite Q4 softening
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  7. Michael Kors opens new store via email, social video invite
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  9. Demand for secondhand Chanel rises after designer's death
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Marketing

Influencer marketing brings relationship building into digital age

September 8, 2016

Image courtesy of Dolce & Gabbana Image courtesy of Dolce & Gabbana

 

By Sarah Jones

The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for participation from labels, forcing brands to let go of some control over their messaging.

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  1. Day's wrap: Tiffany, Rent the Runway, Wheels Up, World Water Day, Bremont and Artemest
  2. Bleu de Chanel dives deep with new campaign
  3. Register now: Women in Luxury conference New York May 9
  4. Tiffany records 7pc growth for 2018, despite Q4 softening
  5. WatchTime goes West with consumer-centric show
  6. Sustainability, superior quality drive home trends at AD Design Show
  7. Michael Kors opens new store via email, social video invite
  8. Prada makes special delivery in filmic project
  9. Demand for secondhand Chanel rises after designer's death
  10. Gucci's UK search volume up as brand cultivates millennial loyalty
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