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Marketing

Influencer marketing should take right tone during pandemic

April 6, 2020

"What Covid-19 means for influencer marketing" report by Influencer Intelligence. Image courtesy of Influencer Intelligence "What Covid-19 means for influencer marketing" report by Influencer Intelligence. Image courtesy of Influencer Intelligence

 

Brands have an opportunity to connect with affluent homebound consumers in lockdown by working with social media influencers, but the messaging must have the right tone.

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