Marketing
April 6, 2020
"What Covid-19 means for influencer marketing" report by Influencer Intelligence. Image courtesy of Influencer Intelligence
By Dianna Dilworth
Brands have an opportunity to connect with affluent homebound consumers in lockdown by working with social media influencers, but the messaging must have the right tone.
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","iv":"4579e15a0118fd8a0d45afc16e81ba75","s":"93b1a88a3057370e"}
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