Marketing
April 6, 2020
"What Covid-19 means for influencer marketing" report by Influencer Intelligence. Image courtesy of Influencer Intelligence
By Dianna Dilworth
Brands have an opportunity to connect with affluent homebound consumers in lockdown by working with social media influencers, but the messaging must have the right tone.
{"ct":"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","iv":"a79766b650da62766800d1393f5cb23c","s":"64a648a3e2f9835b"}
Share your thoughts. Click here