Marketing
April 6, 2020
"What Covid-19 means for influencer marketing" report by Influencer Intelligence. Image courtesy of Influencer Intelligence
By Dianna Dilworth
Brands have an opportunity to connect with affluent homebound consumers in lockdown by working with social media influencers, but the messaging must have the right tone.
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","iv":"95b92ccde19477aa6a1a2738ae312034","s":"21de41282e487422"}
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