Marketing
April 6, 2020
"What Covid-19 means for influencer marketing" report by Influencer Intelligence. Image courtesy of Influencer Intelligence
By Dianna Dilworth
Brands have an opportunity to connect with affluent homebound consumers in lockdown by working with social media influencers, but the messaging must have the right tone.
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","iv":"049eb7c5a6fa88c48d5d5789a9c632b0","s":"5013b1fd91a68836"}
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