Marketing
April 6, 2020
"What Covid-19 means for influencer marketing" report by Influencer Intelligence. Image courtesy of Influencer Intelligence
By Dianna Dilworth
Brands have an opportunity to connect with affluent homebound consumers in lockdown by working with social media influencers, but the messaging must have the right tone.
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","iv":"c854dc479b453a236544be8e8193195a","s":"6452f2a8159b64da"}
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