Marketing
April 6, 2020
"What Covid-19 means for influencer marketing" report by Influencer Intelligence. Image courtesy of Influencer Intelligence
By Dianna Dilworth
Brands have an opportunity to connect with affluent homebound consumers in lockdown by working with social media influencers, but the messaging must have the right tone.
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","iv":"1740207475da1ac2d479fbc2218ff284","s":"750583db30f2d2a1"}
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