Marketing
April 6, 2020
"What Covid-19 means for influencer marketing" report by Influencer Intelligence. Image courtesy of Influencer Intelligence
By Dianna Dilworth
Brands have an opportunity to connect with affluent homebound consumers in lockdown by working with social media influencers, but the messaging must have the right tone.
{"ct":"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","iv":"0e06a7567f59351a1784a61f35ffc258","s":"0bc24cc87da2d6d0"}
Share your thoughts. Click here