Marketing
April 6, 2020
"What Covid-19 means for influencer marketing" report by Influencer Intelligence. Image courtesy of Influencer Intelligence
By Dianna Dilworth
Brands have an opportunity to connect with affluent homebound consumers in lockdown by working with social media influencers, but the messaging must have the right tone.
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","iv":"f93537131faf464eb34dc23c342eac4d","s":"a4484b2554a58969"}
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