Marketing
April 6, 2020
"What Covid-19 means for influencer marketing" report by Influencer Intelligence. Image courtesy of Influencer Intelligence
By Dianna Dilworth
Brands have an opportunity to connect with affluent homebound consumers in lockdown by working with social media influencers, but the messaging must have the right tone.
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","iv":"c0569e25c9ed3323532b00c3e251857a","s":"dcf8eb9da0673d89"}
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