Marketing
April 6, 2020
"What Covid-19 means for influencer marketing" report by Influencer Intelligence. Image courtesy of Influencer Intelligence
By Dianna Dilworth
Brands have an opportunity to connect with affluent homebound consumers in lockdown by working with social media influencers, but the messaging must have the right tone.
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","iv":"8fd1a812260ced643dc669ef9b3f79c6","s":"61911cdac974a54d"}
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