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Marketing

Influencer marketing should take right tone during pandemic

April 6, 2020

"What Covid-19 means for influencer marketing" report by Influencer Intelligence. Image courtesy of Influencer Intelligence "What Covid-19 means for influencer marketing" report by Influencer Intelligence. Image courtesy of Influencer Intelligence

 

By Dianna Dilworth

Brands have an opportunity to connect with affluent homebound consumers in lockdown by working with social media influencers, but the messaging must have the right tone.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Chloé fetes iconic anniversary collection via video series
  4. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  5. Missoni pays homage to founders, Brazil with charity auction
  6. Introducing Luxury Women to Watch 2023
  7. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  8. Luxury Unfiltered: Connecting with ultraluxury clients
  9. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  10. Christian Louboutin delivers striking summer 2026 campaign
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