Marketing
April 6, 2020
"What Covid-19 means for influencer marketing" report by Influencer Intelligence. Image courtesy of Influencer Intelligence
By Dianna Dilworth
Brands have an opportunity to connect with affluent homebound consumers in lockdown by working with social media influencers, but the messaging must have the right tone.
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","iv":"feab92785ede3bcf27daac1a1f43639b","s":"000747c49af939b7"}
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