Marketing
April 6, 2020
"What Covid-19 means for influencer marketing" report by Influencer Intelligence. Image courtesy of Influencer Intelligence
By Dianna Dilworth
Brands have an opportunity to connect with affluent homebound consumers in lockdown by working with social media influencers, but the messaging must have the right tone.
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","iv":"10f869112077b7a4ad7d671f2cd281e0","s":"5beb1149926038f0"}
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