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Marketing

Informal, individualized communications key to engaging China’s younger generations: Agility

October 9, 2019

Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton

 

By Sarah Jones

China’s millennial and Gen Z audience is looking for brands to speak with them rather than at them, as a study shows they would rather be influential than feel influenced.

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  1. Day’s wrap: LVMH, Prada Group, Richemont, Facebook, Macallan, Chopard, Natural Diamond Council and NetJets
  2. Day’s wrap: Burberry, Lamborghini, Fairmont and Valmont
  3. Free webinar April 29: Is Now the Time for Luxury Brands to Sell on Amazon?
  4. LVMH, Prada Group and Richemont partner on blockchain consortium
  5. Lexus taps “modern leaders” for insightful LS campaign
  6. Burberry launches latest AR tool to boost ecommerce
  7. Dom Pérignon, Lady Gaga introduce universe of self-expression
  8. Most consumers seeking a “third space” post-pandemic: Accenture
  9. LVMH, Prada Group, Richemont, Facebook, Macallan, Chopard, Natural Diamond Council and NetJets
  10. Julia Roberts embodies joy in Chopard's Happy Diamonds campaign
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LVMH, Prada Group, Richemont, Facebook, Macallan, Chopard, Natural Diamond Council and NetJets
Repurposing Instagram for TikTok influencer marketing campaigns will not work