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July 10, 2020
  1. Fendi expands digital boundary with debut of first TikTok official channel
  2. Global wealthy begin shift to sustainable investing with pandemic overhang
  3. Day's wrap: Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  4. Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy
  5. Gucci debuts new playful take on idea of imitation with Accidental Influencer project
  6. Dior promotes summer skincare in pastoral pitch for country living
  7. How to create a more equitable and diverse work environment
  8. Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  9. Kering’s Qeelin jewelry brand is symbol of China’s growing pride for domestic champions
  10. How alcohol legislation is evolving with growth in wines and spirits ecommerce sales
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Marketing

Informal, individualized communications key to engaging China’s younger generations: Agility

October 9, 2019

Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton

 

By Sarah Jones

China’s millennial and Gen Z audience is looking for brands to speak with them rather than at them, as a study shows they would rather be influential than feel influenced.

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  1. Fendi expands digital boundary with debut of first TikTok official channel
  2. Global wealthy begin shift to sustainable investing with pandemic overhang
  3. Day's wrap: Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  4. Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy
  5. Gucci debuts new playful take on idea of imitation with Accidental Influencer project
  6. Dior promotes summer skincare in pastoral pitch for country living
  7. How to create a more equitable and diverse work environment
  8. Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  9. Kering’s Qeelin jewelry brand is symbol of China’s growing pride for domestic champions
  10. How alcohol legislation is evolving with growth in wines and spirits ecommerce sales
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