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Dec. 12, 2019
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Informal, individualized communications key to engaging China’s younger generations: Agility

October 9, 2019

Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton

 

By Sarah Jones

China’s millennial and Gen Z audience is looking for brands to speak with them rather than at them, as a study shows they would rather be influential than feel influenced.

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  1. Luxury branded jewelry has sparkling outlook amid diamond recession
  2. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  3. Burberry’s “What is Love” campaign extends to Google Lens pop-up experience in London
  4. Dior goes for gold with flashy J'adore campaign
  5. Half of consumers consider buying secondhand trendier than buying new
  6. Day's wrap: Secoo, Wealth-X, Tiffany, Burberry and Christie's
  7. Bleu de Chanel dives deep with new campaign
  8. Ecommerce versus bricks-and-mortar: Which wins the holiday season?
  9. How to keep cash flow stable when customer orders are few and far between
  10. 5 key takeaways on successful ecommerce strategies in China
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