Informal, individualized communications key to engaging China’s younger generations: Agility

October 9, 2019

Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton

China’s millennial and Gen Z audience is looking for brands to speak with them rather than at them, as a study shows they would rather be influential than feel influenced.

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Informal, individualized communications key to engaging China’s younger generations: Agility

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