Marketing
February 9, 2018
With collection ads, customers can shop a brand's products directly from Instagram. Image credit: Chanel
By Danny Parisi
Instagram is further cementing itself as one of the most attractive social media platforms for luxury brands with the introduction of collection advertisements.
{"ct":"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","iv":"2cae256b1f4f68bb2316f737d517dfe9","s":"3ccdb9276266edf7"}
Share your thoughts. Click here