Marketing
October 4, 2021
Social ads continue to reach younger consumers. Image credit: Shutterstock
By Katie Tamola
Gen Z and millennial consumers are increasingly gravitating towards “buy now, pay later” options in their social shopping practices.
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","iv":"022cc4a85869cba3acbc9cc539e7c30f","s":"f23883561d5f6ade"}
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