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Instagram, TikTok most influential in reaching Gen Z: report

October 4, 2021

Instagram launched a new translation tool in its Instagram Stories feature, but will it draw more brands and Chinese consumers to the app? Image credit: Shutterstock Social ads continue to reach younger consumers. Image credit: Shutterstock


Gen Z and millennial consumers are increasingly gravitating towards “buy now, pay later” options in their social shopping practices.

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