Marketing
October 4, 2021
Social ads continue to reach younger consumers. Image credit: Shutterstock
By Katie Tamola
Gen Z and millennial consumers are increasingly gravitating towards “buy now, pay later” options in their social shopping practices.
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","iv":"68d2b878cc5b4e284c285b96bd1d0068","s":"c3c40c0871c7a98e"}
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