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IPad may woo luxury brands to finally enter mobile full-throttle

June 11, 2010

 

By Courtney Muir

luxury-wooLuxury brands have not been too quick to adopt mobile marketing practices. But that may change with the iPad, which has the potential to woo luxury marketers into the mobile space.

The exclusivity that Apple is known for makes it very much like a luxury brand, and let’s face it, its pricing is up there as well. The iPad’s large screen, which adds to its advertising and marketing potential, has already won over luxury brands such as Diane von Furstenberg and Mercedes-Benz.

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  1. Ennismore picks Bangkok site for first-in-region SLS Residences
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  3. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  4. Happy Holidays!
  5. US luxury car market expected to double in next decade: BCG
  6. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  7. Luxury Unfiltered: How AI undermines the essence of luxury
  8. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  9. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  10. Louis Vuitton shares names of final Watch Prize contestants, jury members
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