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July 12, 2025
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Jimmy Choo taps mobile to make print ad more interactive

April 26, 2010

 

By Rimma Kats

jimmy-chooJimmy Choo has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.

The luxury brand is just one of several companies that took part in the image recognition-enabled ads that are included in this month’s issue. Mobile social media technology company, Pongr partnered with W Magazine to make the ads interactive for the publication’s readers.

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  1. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  2. Hermès makes fitness fabulous with Hong Kong pop-up
  3. Louis Vuitton explores China for travel campaign
  4. Aston Martin, ELEMIS skincare join forces
  5. Luxury Unfiltered: When was the last time you truly surprised your client?
  6. Schiaparelli exhibition coming to UK’s V&A
  7. Off the Cuff: A Q&A with The Calendar Group's Nathalie Laitmon
  8. Chrono24 names first-ever chief growth officer
  9. Ulta Beauty acquires UK-based Space NK
  10. Immersive technologies reshaping how heritage labels design, sell: The Future Laboratory, Together Group
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35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
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Off the Cuff: A Q&A with The Calendar Group’s Nathalie Laitmon