Commerce
July 28, 2011
By Kayla Hutzler
Luxury brands such as Gucci, Burberry and Hugo Boss are using commerce-enabled videos and pioneering what one expert is calling the future of ecommerce.
{"ct":"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","iv":"e94d3d851b9a896c1ed45e33da91c93c","s":"35023a464f38ba17"}
Share your thoughts. Click here