Marketing
July 13, 2022
Fashion, beauty and jewelry top the categories ranked by GMV on Taobao's livestream platform. How can luxury brands leverage this opportunity? Image credit: Shutterstock
{"ct":"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","iv":"597f8c2cdee8322e94323de5f06621b0","s":"d94a77ca18ac5055"}
Share your thoughts. Click here