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Is livestreaming still relevant to Chinese luxury shoppers?

July 13, 2022

Fashion, beauty and jewelry top the categories ranked by GMV on Taobao's livestream platform. How can luxury brands leverage this opportunity? Image credit: Shutterstock Fashion, beauty and jewelry top the categories ranked by GMV on Taobao's livestream platform. How can luxury brands leverage this opportunity? Image credit: Shutterstock

 

By Wenzhuo Wu

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