Retail
November 24, 2021
The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? Image credit: The Lauren Look
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","iv":"741eca85cedfa3d71ee0d2a13bce3628","s":"72701790cbba92d0"}
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