Retail
November 24, 2021
The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? Image credit: The Lauren Look
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","iv":"03026ac87db3133730233bec927a6dba","s":"bc6fd7305afd1596"}
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