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Internet

Is social video the new commercial?

June 11, 2012

 

By Tricia Carr

Since television advertising is rarely used by many sectors of the luxury industry excluding automotive, social video has become fashion houses’ channel of choice to show new collections and a brand’s lifestyle visually, which is a great deal more effective than traditional commercials, experts say.

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  1. Hermès highlights equestrian-inspired home goods for Milan Design Week
  2. Maserati turns focus toward all-electric fleet at 'Folgore Day'
  3. Prada’s seafaring scent gets star treatment in documentary
  4. Luxury Unfiltered: Training is key to making emotional connections
  5. Dior crosses borders with internationally-cast Rose des Vents campaign
  6. Technology, personalization defining next frontier of wellness: Ipsos
  7. Private equity deal value fell by 37pc in 2023: Bain
  8. Balenciaga enlists Kate Moss for Le City Bag campaign
  9. Glenmorangie supports female distillers with OurWhisky Foundation
  10. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
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