Internet
May 18, 2022
Brands like Gucci welcome digital capabilities with open arms, but the same cannot be said for others. Image courtesy of Gucci
By Nora Howe
As the topic of non-fungible tokens (NFTs) has permeated conversations from the dinner table to the boardroom, players in the luxury space have developed varied attitudes toward this fluctuating market.
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