Internet
May 18, 2022
Brands like Gucci welcome digital capabilities with open arms, but the same cannot be said for others. Image courtesy of Gucci
By Nora Howe
As the topic of non-fungible tokens (NFTs) has permeated conversations from the dinner table to the boardroom, players in the luxury space have developed varied attitudes toward this fluctuating market.
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