Internet
May 18, 2022
Brands like Gucci welcome digital capabilities with open arms, but the same cannot be said for others. Image courtesy of Gucci
By Nora Howe
As the topic of non-fungible tokens (NFTs) has permeated conversations from the dinner table to the boardroom, players in the luxury space have developed varied attitudes toward this fluctuating market.
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