Internet
May 18, 2022
Brands like Gucci welcome digital capabilities with open arms, but the same cannot be said for others. Image courtesy of Gucci
By Nora Howe
As the topic of non-fungible tokens (NFTs) has permeated conversations from the dinner table to the boardroom, players in the luxury space have developed varied attitudes toward this fluctuating market.
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