Internet
May 18, 2022
Brands like Gucci welcome digital capabilities with open arms, but the same cannot be said for others. Image courtesy of Gucci
By Nora Howe
As the topic of non-fungible tokens (NFTs) has permeated conversations from the dinner table to the boardroom, players in the luxury space have developed varied attitudes toward this fluctuating market.
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