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Internet

Is Twitter more effective than Facebook for driving sales?

March 29, 2012

 

By Rachel Lamb

Even though Twitter has the ability to reach consumers via sponsorships and quick links, Facebook’s more targeted audience and commerce abilities make it easier for consumers to head from the platform into stores or to a commerce-enabled site.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Rolex Testimonees grace brand-first docuseries
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Saks Global files for Chapter 11 bankruptcy protection
  10. Marriott’s Luxury Group signs on as partner of US SailGP Team
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