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Is Twitter more effective than Facebook for driving sales?

March 29, 2012

 

By Rachel Lamb

Even though Twitter has the ability to reach consumers via sponsorships and quick links, Facebook’s more targeted audience and commerce abilities make it easier for consumers to head from the platform into stores or to a commerce-enabled site.

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  1. Moncler returns to the slopes for Grenoble campaign
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  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. Chanel unleashes ‘From Dream to Reality’
  6. New Global Fashion Agenda program in Turkey targets textile waste
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. HNWIs report surging interest in luxury cruises: Altiant, ILTM
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  10. JW Marriott, Flamingo Estate roll out new wellness experiences
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