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Retail

Italian lockdown on production, warehouses hobbles ecommerce

March 25, 2020

Prada, proudly Italian, has taken a major hit with the national lockdown in Italy and the impact of similar measures in key markets such as China, United Kingdom, France and the United States. It shares the same predicament with other Italian brands. Image credit: Prada Prada, proudly Italian, has taken a major hit with the national lockdown in Italy and the impact of similar measures in key markets such as China, United Kingdom, France and the United States. It shares the same predicament with other Italian brands. Image credit: Prada

 

By Luxury Daily News Service

If a national lockdown and a COVID-19 death toll surpassing China were not enough, luxury brands in Italy downed tools starting March 25 as part of a government order to protect the citizenry’s health.

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