Apparel and accessories
October 9, 2025
The new campaign spotlights the brand’s expertise in the realm of outerwear, from trench coats to puffer jackets. Image credit: Burberry
By Kiran Gill
British fashion house Burberry is embracing the Big Smoke in its latest marketing push.
{"ct":"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","iv":"466458f85111511acc6405c45a8c55aa","s":"46908566b1bcaced"}
Share your thoughts. Click here