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Jewelry

IWC goes back to Pilot watch’s roots with aviation-themed short film

May 11, 2018

IWC's latest campaign celebrates the Pilot's roots as a watch for aviators. Image credit: IWC Schauffhausen

 

By Danny Parisi

Swiss watchmaker IWC Schaffhausen is promoting its Pilot watches through a digital campaign featuring brand ambassador Bradley Cooper.

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  1. Chandon launches ready-to-serve spritz collection
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  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Louis Vuitton announces Regeneration 2030
  6. Lancôme seeds longevity-focused skincare with 20th Century Studios
  7. Gigi Hadid fronts new leather goods campaign from Miu Miu
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  9. Subscribe now: $12 for 12 weeks
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