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Dec. 18, 2025
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Watches and jewelry

IWC Schaffhausen explores spaceflight in short film

December 12, 2024

Putting the resilience of the Pilot’s Watch Performance Chronograph to the test in real-time, seven-time Formula One world champion and brand ambassador Lewis Hamilton centers digital content. Image credit: IWC Schaffhausen Putting the resilience of the Pilot’s Watch Performance Chronograph to the test in real-time, seven-time Formula One world champion and brand ambassador Lewis Hamilton centers digital content. Image credit: IWC Schaffhausen

 

By Amirah Keaton

Swiss watchmaker IWC Schaffhausen is propelling brand prestige.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  3. Ruinart reveals annual Carte Blanche creative collaboration
  4. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  5. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  6. Moncler returns to the slopes for Grenoble campaign
  7. Capri Holdings closes Versace divestiture
  8. Audi propels Santa into the future with electric sleigh
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Sephora introduces new concept for SEPHORiA 2026
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