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Jan. 20, 2026
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Retail

IWC Schaffhausen opens new flagship on Madison Avenue

May 10, 2024

An atelier resides within full view of the timepiece showroom. Image credit: IWC Schaffhausen The Swiss watchmaker's retail space features an atelier and on-site product testing lab. Image credit: IWC Schaffhausen

 

By Luxury Daily News Service

Swiss watchmaker IWC Schaffhausen is shifting gears in the Big Apple.

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  1. Spring/summer 2026 campaign from Louis Vuitton celebrates the art of living
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  5. Assouline, De Beers Group announce book launch
  6. Top luxury campaigns of 2025: Dior, Lady Art #10
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