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Dec. 27, 2025
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Retail

IWC Schaffhausen opens new flagship on Madison Avenue

May 10, 2024

An atelier resides within full view of the timepiece showroom. Image credit: IWC Schaffhausen The Swiss watchmaker's retail space features an atelier and on-site product testing lab. Image credit: IWC Schaffhausen

 

By Luxury Daily News Service

Swiss watchmaker IWC Schaffhausen is shifting gears in the Big Apple.

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  1. Dior dives into French Riviera with escapist fragrance
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Chanel unleashes ‘From Dream to Reality’
  6. Pratesi continues retail push with new Boston boutique
  7. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  8. Luxury Women to Watch 2017
  9. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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