Swiss watchmaker IWC Schaffhausen is overseeing the launch of a new monobrand retail location abroad.
The brand has opened a boutique in Fukuoka-Hakata, the largest city on Japan’s southernmost island. Spanning two floors and roughly 1,800 square feet, the storefront features a new interior design concept and offers signature IWC Schaffhausen timepiece collections.
Tick of the clock
Situated in the heart of the city’s Tenjin Nishi-dori high-end shopping district and close to Hakata Tenjin Station, the new retail hub takes on a distinctly modern aesthetic.
Its interiors center on contemporary craft and feature a monochromatic color scheme. Besides the black-and-white shading that colors the space, wooden accents, as well as occasional splashes of beige and a blue-green, appear across both levels.
The refined interiors are said to embody IWC Schaffhausen’s modern offerings. Image credit: Richemont
On the first floor, dubbed the “showcase,” a lounge and timepiece bar allows guests to try on and view various watches, from the Ingenieur, Pilot’s Watches, Portugieser and Portofino lines, while engaging in conversation with fellow collectors on nearby couches. Going upstairs, visitors are treated to another lounge, positioned next to a space dedicated to workshops and other industry and brand events.
To celebrate the boutique’s grand opening, IWC Schaffhausen is currently exhibiting rare pieces, including the Big Pilot's Watch Perpetual Calendar Top Gun Woodland and the Portugieser Eternal Calendar. Now operational, the store welcomes visitors from 11 a.m. to 8:30 p.m. daily.
The watchmaker is also expanding into other markets. Scotland received its first standalone IWC Schaffhausen location earlier this year (see story).
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