Jewelry
April 26, 2018
IWC's personal watch builder. Image credit: IWC.
By Brielle Jaekel
Contrasting the Swiss watch industry’s traditional antipathy to digital experiences and ecommerce, Swiss watchmaker IWC Schaffhausen is giving customers more control through an online watch customizer.
{"ct":"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","iv":"69dcc1bac7b5ae4c7c06fb73af34571b","s":"bbbed5db714c2ed6"}
Share your thoughts. Click here