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Jewelry

IWC uses digital to heighten customization

April 26, 2018

IWC's personal watch builder. Image credit: IWC.

 

By Brielle Jaekel

Contrasting the Swiss watch industry’s traditional antipathy to digital experiences and ecommerce, Swiss watchmaker IWC Schaffhausen is giving customers more control through an online watch customizer.

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  1. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  2. The new administration eased independent contractor rules. Can luxury brands cheer?
  3. Rimowa honors the winners of its Rimowa Design Prize
  4. Audemars Piguet pop-up exhibition opens in Shanghai
  5. Mandarin Oriental restores Italian castle
  6. Aston Martin, Apple release CarPlay Ultra
  7. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  8. Mercedes-AMG unveils collaboration with art collective MSCHF
  9. Chanel continues support for women directors with upcoming Tribeca Festival talk
  10. Richemont closes fiscal year with 4pc sales increase
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