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Jaeger-LeCoultre tempts female consumers with emotional marketing

May 15, 2013

 

By Tricia Carr

Swiss watchmaker Jaeger-LeCoultre is targeting wealthy, female consumers through an emotional campaign starring German actress Diane Kruger.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  3. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  4. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  5. Moncler returns to the slopes for Grenoble campaign
  6. Capri Holdings closes Versace divestiture
  7. Audi propels Santa into the future with electric sleigh
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  9. Louis Vuitton courts rapper Future as ‘Friend of the House’
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